[vc_row][vc_column width=”3/4″][vc_column_text]Banks and financial institutions are betting on digital signs and the boundless possibilities of Digital Signage technology. Who said a unique customer experience, a wow effect and interactive communication are relevant only to HoReCa and Retail sectors?[/vc_column_text][vc_single_image image=”3873″ img_size=”full”][/vc_column][/vc_row][vc_row el_id=”post-menu-1″ el_class=”post-menu-1″ css=”.vc_custom_1536306299471{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column][vc_custom_heading text=”Banks are transforming their look with Digital Signage” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1550586929124{margin-bottom: 25px !important;}” ][vc_row_inner][vc_column_inner][vc_column_text]Today, when most banking tasks and operations can be completed online via a personal device, financial organizations are rethinking their traditional approach. Customer expectations are rising. Digital signs are the key to a new vision of banking service. They have become an important element of modern banking and have improved effectiveness in client interaction.
Financial institutions that choose innovation communicate with customers differently. They can feel more like a cozy café or a sports club rather than dull grey interiors. A bank today is, first and foremost, a convenient place where consultants work alongside technology. Together they help clients choose the best financial solutions and create a unique community.
Yes, many banking operations can be performed remotely, but digital signs are the golden mean between virtual and physical. They:
- encourage and retain customer loyalty;
- establish an emotional connection;
- strengthen the relationship between the bank and the client.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_single_image image=”2913″ img_size=”full” alignment=”center”][vc_column_text]Banks are becoming a kind of retail environment that rediscovers the value of industry services to boost sales. Digital signs (Digital Signage) and digital menus (Digital Menu Board) help quickly achieve this goal. They improve the quality of customer service in branches and serve as an effective means of communication with target audiences.
These solutions allow broadcasting persuasive content to promote new banking products and services tailored to customers’ interests. Many financial instruments offered by a bank may appear uninteresting; they can be highly beneficial for a client, yet go unnoticed if presented as a dull line in a brochure or a notice on a wall. Digital signs can broadcast dynamic content that presents the benefits of an offer more convincingly.
Digital signs and even video walls become an organic part of the bank. They are installed inside the premises, near the entrance and in windows — positioned so passersby notice the advantages of dealing with this particular bank.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1549961950649{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #36a3dc !important;}” el_class=”call-action”][vc_column][ultimate_heading main_heading=”WANT TO LEARN ABOUT THE BENEFITS OF DIGITAL SIGNAGE FOR YOUR PROJECT?” main_heading_color=”#ffffff” heading_tag=”h4″ sub_heading_color=”#ffffff” main_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:700″ main_heading_style=”font-weight:700;” main_heading_font_size=”desktop:30px;” main_heading_margin=”margin-top:0px;margin-bottom:20px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:19px;” sub_heading_margin=”margin-bottom:30px;”]Contact us and get a FREE consultation for your project[/ultimate_heading][contact-form-7 id=”2406″][/vc_column][/vc_row][vc_row el_id=”post-menu-2″ el_class=”post-menu-2″ css=”.vc_custom_1536307472483{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column][vc_custom_heading text=”Digital signs in banks: prospects for use” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1550586966200{margin-bottom: 25px !important;}” ][vc_row_inner css=”.vc_custom_1536306393037{margin-top: 20px !important;}” ][vc_column_inner width=”7/12″][vc_single_image image=”2914″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”7/12″][vc_column_text]A bank can use digital monitors for financial education and run training videos on them. This deepens the relationship between the bank and the client, increases trust in the institution and enhances its branding. Additionally, monitors can assist with internal banking trainings and staff education.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text]With the right content, a client’s time in the bank can become interesting rather than boring as it used to be. While waiting in line or having documents processed, people watch videos, learn about the company, peek behind the bank’s “kitchen” and become part of it. Research shows these clients are:
- better informed;
- more receptive and motivated to purchase a product or service from the bank;
- more satisfied with the service.
Digital signs and menus in a bank can provide the information a client seeks without staff involvement.[/vc_column_text][vc_column_text]Digital Signage solutions help reduce:
- the number of questions asked to tellers and managers;
- staffing and training costs;
- customer service time and compensate for reduced personnel without sacrificing service quality;
- printing costs for posters, flyers and brochures.
To implement Digital Signage technology in a banking institution you will need:
- multifunctional, flexible and easy‑to‑manage software;
- comprehensive content provisioning and technical support;
- quality hardware (monitors and mounts, video walls, media players).
Innovative DMC provides the full suite of the above services. We develop solutions to automate management of audio, video and interactive content in financial organizations. Our team of experts guarantees consistently high service levels and the implementation of projects of any complexity.[/vc_column_text][/vc_column][/vc_row]
