[vc_row][vc_column width=”3/4″][vc_column_text]Those who don’t use digital technologies are deliberately foregoing increased sales and leadership in their niche. Maybe some can afford to skip Digital Signage solutions, but not players in Beauty & Retail. The fight for every customer is intensifying, and customers want a unique experience — coherent, omnichannel and personalized. It should differ from what offline used to be, yet also be distinct from online shopping. Market leaders listen to these demands, including global name brands (L’Oréal, Sephora, Ulta and others).[/vc_column_text][/vc_column][/vc_row][vc_row el_id=”post-menu-1″ el_class=”post-menu-1″ css=”.vc_custom_1536306299471{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column][vc_custom_heading text=”Digital Signage: the best feedback channel in seller–buyer relationships” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1548749755401{margin-bottom: 25px !important;}” ][vc_row_inner][vc_column_inner width=”3/4″][vc_column_text]The need for personalization in the beauty sector stems from the nature of the product. Clients want to choose cosmetics based on their personal features: face shape, skin tone, eye shape, lip shape, and so on. They’re curious how a lipstick, eyeshadow or blush will look on their own face — not on a model’s (unless the model happens to be their double).
Global leaders are ready to invest in solving this problem — they intend to stay ahead. Hence advanced chatbots, virtual try‑ons, and interactive digital menus that replace sales consultants. Finding new ways to communicate with customers has become a top priority for the retail industry.
Personalization and capturing shoppers’ attention through digital technologies isn’t just a concern for cosmetic brands. Their products are sold not only in flagship stores and boutiques but also in large retail chains (such as Watsons or Eva in Ukraine). That’s why retailers across regions actively implement Digital Signage solutions, including digital signs and digital menu boards.[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_single_image image=”2882″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1536307210914{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #36a3dc !important;” el_class=”call-action”][vc_column][ultimate_heading main_heading=”WANT TO LEARN ABOUT THE BENEFITS OF DIGITAL SIGNAGE FOR YOUR PROJECT?” main_heading_color=”#ffffff” heading_tag=”h4″ sub_heading_color=”#ffffff” main_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:700″ main_heading_style=”font-weight:700;” main_heading_font_size=”desktop:30px;” main_heading_margin=”margin-top:0px;margin-bottom:20px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:19px;” sub_heading_margin=”margin-bottom:30px;”]Contact us and get a FREE consultation for your project[/ultimate_heading][contact-form-7 id=”2406″][/vc_column][/vc_row][vc_row el_id=”post-menu-2″ el_class=”post-menu-2″ css=”.vc_custom_1536307472483{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column][vc_custom_heading text=”How and why to use digital signs in beauty stores” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1548750100144{margin-bottom: 25px !important;}” ][vc_row_inner css=”.vc_custom_1536306393037{margin-top: 20px !important;}” ][vc_column_inner width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=Zz3bwrtcRaw”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]
- Broadcasting advertising clips
- Static and dynamic selling content
- As a modern replacement for traditional signage
- Informing about discounts, promotions and sales
- A visual way to convey the brand story to customers
- Interactive and direct communication with the target audience
68% of customers admit they are more likely to buy in a store that has digital signs and other Digital Signage solutions. 44% of shoppers say they are ready to buy a product advertised on a digital screen instead of what they had planned to buy. That’s why retail chain owners are ready to invest in Digital Signage — because the technology works for them. Digital signs and menus increase profits!
Digital signs and menus can be controlled and regularly analyzed for effectiveness — one of the major advantages of Digital Signage. They also update quickly — in one click. Changing a price, promotion or brand style? A few minutes and the information on screens across the network (for chain stores) is updated. That reduces human factor influence, increases flexibility, and keeps information fresh for customers.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner css=”.vc_custom_1548750374988{margin-top: 10px !important;}” ][vc_column_inner width=”3/4″][vc_column_text]Digital signs can be placed in windows (if they face the street) and in showcases (if the store is in a shopping mall). This attracts customers’ attention, sparks interest and drives footfall.
Note! The retail space size doesn’t matter. There are so many implementation options that Digital Signage fits any store format — from a boutique to a supermarket. It’s important to entrust implementation to Digital Signage professionals who understand the nuances and the right placement of screens. Installing a screen in the sales area is not enough. You must consider sales psychology, design and create selling content, and choose the optimal placement for digital signs.
The Innovative DMC team are Digital Signage experts who execute projects of any complexity, including in Beauty Retail. We know which solutions your business needs and how to implement them to achieve maximum results.
P.S. According to Research and Markets forecasts, the global beauty market will grow to $430 billion by 2022. Digital Signage technologies and their competent implementation in Retail will have a significant impact on this figure.
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