Advertising screens are widely used in buildings, outdoors and in transport due to their effectiveness as an advertising tool and a way to deliver information to a target audience. Advertising monitors have become a key element of Digital Signage technology, through which you can achieve goals in business, social advertising and public life.
One advantage of advertising monitors is the dynamism of images and presented information, which captures the attention of visitors to a store, public transport or an administrative building (examples of digital signage for cinemas — read here).
Advertising monitors: buy, use and reap the benefits
An advertising multimedia module is most often used to increase return on investment when placed at retail outlets or as a tool for promoting a brand, company, etc. This is confirmed by numerous marketing studies showing that the use of Digital Signage technologies, and advertising monitors in particular, increases visitor numbers by 40% and buyers by 20%.
In addition, advertising monitors for offices, administrative and public indoor spaces are used to disseminate public or corporate information. Advertising monitors for transport are used to display advertising and news clips.
Using advertising screens will allow you to:
- create a pleasant atmosphere in a sales area or building lobby;
- improve the company’s image;
- increase the time a visitor spends at a particular spot;
- create a positive impression on the audience and boost their loyalty to your company or product;
- transform the interior of a space or the facade of a building, and improve the environment inside a bus or rail car.
Advertising monitor: technical features
Advertising screens are not televisions, as laypeople often think, but monitors designed specifically for broadcasting video clips. Their difference from ordinary displays lies in construction and equipment. Thus, an advertising monitor has no remote control, buttons or settings menu. Its equipment includes only a media player, which supplies content to the monitor screen as soon as it is powered on. Required content can be uploaded via flash drives, and in some models via Wi‑Fi and 3G. Successful implementation of projects in the financial sector see here.
Note the outdoor advertising monitors. They have excellent technical characteristics designed for use in harsh conditions: in freezing temperatures or at high ambient temperatures and at any level of humidity. Many models employ climate-control technology responsible for the stable operation of internal heating and cooling systems for components.
Practically every advertising screen model is housed in a high-strength steel enclosure and equipped with anti-vandal, impact-resistant glass that resists damage and scratches. Interested in an advertising monitor? You can purchase one with our help — from Innovative DMC!·
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HOW EFFECTIVE IS DIGITAL SIGNAGE IN THE HORECA SECTOR
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VIDEO WALL: WHAT IT IS AND THE BENEFITS OF USING IT
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