Monetizing Digital Signage

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[/vc_column_text][/vc_column][vc_column width=”2/3″][vc_custom_heading text=”Increasing profit and reducing costs through Digital Signage” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1545034114256{margin-bottom: 25px !important;}” ][vc_column_text]Digital signage and digital menu boards, ambiance monitors and video walls are innovative solutions used in Retail and HoReCa, as well as in the financial and transport sectors. They are engaging and visually appealing. Are they profitable? That is the question business owners ask first and foremost.

Implementing Digital Signage technology requires significant investment. However, the cost of digital signage is offset by the revenue generated from its use. Digital solutions can become a regular source of income for companies and increase profits by 10–20% within the first months of deployment.

There are several ways to monetize digital signs and screens. Let’s look at them in detail.[/vc_column_text][/vc_column][/vc_row][vc_row el_id=”post-menu-1″ el_class=”post-menu-1″ css=”.vc_custom_1536306299471{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column][vc_custom_heading text=”Partnering with businesses — a simple way to generate revenue” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1545034467759{margin-bottom: 25px !important;}” ][vc_row_inner][vc_column_inner width=”3/4″][vc_column_text]Numerous studies show that dynamic advertising on digital media is about 35% more effective than traditional static ads. Therefore, digital signs can be used as advertising space and monetized. How?

You broadcast partners’ content on your screens and provide a report on the campaign’s performance — they pay for it. Placement pricing may vary depending on the duration of the ad (or number of plays), the time of day it runs, and the number of repeats within the ad block. For example, a one‑minute spot and a large video will be priced differently. Ads shown during peak traffic periods cost more. Many offers are tailored to specific times of day, which is especially relevant for the restaurant business. Knowing your target audience’s preferences and activity patterns, Digital Signage increases campaign effectiveness — and thus the cost per play.

Digital signage prompts guests and shoppers to make impulse purchases; more than 20% of store and restaurant visitors admit this. You can track this yourself — Digital Signage technology supports such analytics, especially for touch monitors (for example, information kiosks, touch boxes and other interactive devices). The system records interactions and provides detailed reports. Based on these analytics you can adjust video and text content and improve your offers. An additional advantage of digital signs is centralized management of all content types:

  • AUDIO (background and advertising content);
  • VIDEO (motion and animation);
  • TOUCH (interactive consumer engagement)

[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_video link=”https://www.youtube.com/watch?v=zUfKiwngQww”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1536307210914{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #36a3dc !important;}” el_class=”call-action”][vc_column][ultimate_heading main_heading=”WANT TO LEARN ABOUT THE BENEFITS OF DIGITAL SIGNAGE FOR YOUR PROJECT?” main_heading_color=”#ffffff” heading_tag=”h4″ sub_heading_color=”#ffffff” main_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:700″ main_heading_style=”font-weight:700;” main_heading_font_size=”desktop:30px;” main_heading_margin=”margin-top:0px;margin-bottom:20px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:19px;” sub_heading_margin=”margin-bottom:30px;”]Contact us and get a FREE consultation for your project[/ultimate_heading][contact-form-7 id=”2406″][/vc_column][/vc_row][vc_row el_id=”post-menu-2″ el_class=”post-menu-2″ css=”.vc_custom_1536307472483{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column][vc_custom_heading text=”More information — more interest” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1545034702642{margin-bottom: 25px !important;}” ][vc_row_inner css=”.vc_custom_1536306393037{margin-top: 20px !important;}” ][vc_column_inner width=”3/4″][vc_single_image image=”2854″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]Your target audience is more curious than you might think. People want to know how their pizza is prepared, how their coffee is roasted, how their favorite product is made. Backstage content is always interesting. So why not show it to potential customers, shoppers, employees and partners?

Digital Signage screens give people more than they expect. Consumers like that, which increases loyalty and the willingness to do business with you.

Digital signs become an information channel. With them you can:

  • announce news and updates (company, production, assortment, etc.);
  • influence consumer behavior and prompt action (purchase, order, submit a CV, sign up for a master class, etc.)

Remember! The more frequently information is broadcast, the faster it lodges in the audience’s memory.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text]Don’t forget about engagement. Include messages in your content that encourage people to interact, leave reviews, tag your company (organization, brand) on social media, and invite friends. Let people talk about you!

The effectiveness of calls to action is easy to track — by the volume or increase in sales of promoted goods/services, the number and size of average checks, and customer feedback to specific communications. If results don’t meet expectations, change the content, identify your audience’s pain points and create offers that are hard to refuse.[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”post-menu-1″ css=”.vc_custom_1545034916100{padding-top: 40px !important;padding-bottom: 40px !important;}” el_id=”post-menu-3″][vc_column][vc_custom_heading text=”You save money, time, resources” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1545035017539{margin-bottom: 25px !important;}” ][vc_row_inner css=”.vc_custom_1536306393037{margin-top: 20px !important;}” ][vc_column_inner width=”3/4″][vc_column_text]This is another component of monetizing the innovative technology. Yes, you pay a high price for digital menus and signs once. Afterwards — only minor maintenance costs.
Messages you need to deliver to your target audience change — the digital panels remain. To update information, take your smartphone (or any gadget at hand), log into the system and make the necessary changes. What once took hours or days now takes minutes.

Digital Signage technology allows you to earn real money in both the short and long term. It makes your brand recognizable, increases loyalty among regular customers and attracts new ones. Most importantly — it guarantees results that static print and other media cannot offer.[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_single_image image=”2855″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][vc_column_text]

Reducing costs and expenses

When discussing the costs of implementing digital signs and the scale of investments, take into account the long‑term cost savings from deploying Digital Signage.

A simple example: your company has a small chain (50 stores) across regional centers in Ukraine. You use traditional static posters to advertise your products. Suppose each store has 20 posters sized 700×900 mm. The cost to produce one poster is approximately $70 (50 stores × 20 posters = $70,000). And that’s just the beginning. Your network changes special offers several times a month. If you have 20 items and they change several times during the month, printing posters, logistics and replacing POS materials becomes a lengthy and costly process with unavoidable “human factor” errors. With simple math you can estimate that the ROI from deploying digital signage across a 50‑store network with 20 monitors per store will be no more than 24 months.[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”post-menu-2″ css=”.vc_custom_1536307472483{padding-top: 40px !important;padding-bottom: 40px !important;}” ][/vc_row>