Spring is coming soon — the season of new collections and active shopping. The question becomes relevant: how do you increase the effectiveness and attractiveness of your storefront or store entrance area? Everyone knows that the storefront is the face of the store. Professional storefront design using digital media (LCD or LED advertising screens) undeniably affects a retail outlet’s financial performance.
Using Digital Signage solutions and a centralized content‑management system lets you prominently highlight and focus consumer attention on your offer.
LED storefronts, mall video walls and high‑brightness LCD advertising screens in standalone shop windows — all these advertising surfaces are many times more effective than static boards and citylight posters.
Recent studies by reputable companies confirm that broadcasting bright, dynamic, action‑provoking content increases advertising campaign effectiveness by at least threefold.
Using digital window displays is both the future and the present for business sectors such as franchising, retail, fashion, HoReCa, FMCG and other fast‑growing industries.
The shift to Digital Signage and centralized management of audio, video and interactive content across various digital playback devices is driven by changing consumer demands. A flexible feature set with options for configuring and implementing different remote‑administration scenarios — for a single screen or thousands of devices — is the kind of Digital Signage solution Innovative DMC has successfully implemented for 10 years.
Years of experience in Digital Signage and hundreds of completed projects in Ukraine, the CIS, Europe and the UK are important when choosing a reliable solution and integrator. However, client and partner feedback and recommendations are even more valuable to us. This feedback drives the development of our product iDS Cloud and the company as a whole.
It’s pleasing to see digital signage and advertising monitors rapidly gaining popularity in Ukraine, with major players actively moving away from static formats toward digital communication. This is an especially convenient tool in large networked business segments. While indoor and outdoor storefront monitors with enhanced brightness are carving out their niche in the local Digital Signage market, centralized content‑management systems are becoming integral to such projects.
IMPORTANT: the iDS Cloud platform is implemented so that content management can be performed remotely not only from a PC but also from a mobile device or tablet.
We have a number of successfully completed projects featuring digital entrance areas, digital signs and storefront displays. Read more in the article Modern Entrance Design in Retail Using Digital Signage Solutions
Previously we also prepared a selection of 11 unique ways to implement DIGITAL SIGNAGE technologies in retail and beyond
On a digital storefront you can broadcast a variety of information:
- Promotional offers;
- Sales / CLEARANCE;
- Holiday greetings;
- Announcements of new collections;
- Showcasing various looks and visualizing them on a dynamic display — far more vivid than a static mannequin;
The possibilities and advantages of digital positioning are limited only by your imagination and budget.
Printed advertising is gradually becoming a thing of the past — and this should be accepted as a fact.
Earlier we wrote about key advantages:
Digital Signage solutions use high‑tech equipment with impeccable resolution and excellent image quality for broadcasting dynamic content. It’s the information shown on screens that prompts visitors to make purchases.
Digital Signage efficiency also lies in minimizing costs for traditional advertising tools, for example: printing, logistics, installation, ad updates, subcontractor coordination and remote support.
Once you install digital equipment, you’ll control all processes directly without intermediaries.
Our Innovative DMC team, with ten years’ experience developing, implementing and monetizing Digital Signage solutions (LCD advertising monitors and digital menus, LED advertising screens, electronic price tags) across Ukraine, the CIS, Europe and the UK, will be happy to get to know your business and provide technical support at every stage, from consultation to full implementation.
