In 2019 a new product appeared on the Digital Signage market — Digital Shelf Talker. Digital shelf talker, electronic price tag, digital shelf — many name variations have been coined. But why do retail experts consider this solution a breakthrough in retail? It is designed to take consumer communication at the point of sale to a new level.
Marketing studies by authoritative firms confirm the high effectiveness of dynamic content in the form of electronic price tags on “digital shelves.” Why? The answer is simple. Bright, dynamic content attracts consumer attention at least three times more effectively and triggers an impulsive action — a PURCHASE.
In times of turbulence, high competition and rapid development of digital technologies, flexibility in fulfilling consumer requests and speed of information updates become especially important. In retail and beyond, one of the key tasks — especially for large networked retailers — remains the rapid updating of prices or information on digital playback devices in real time — online. At the same time, the format, size, technical specifications and resolution of the digital surface play an important role. In one of our previous articles we described in detail all the advantages of the new version of iDSSMART (the electronic price tag) from InnovativeDMC.
Innovative DMC’s iDS SMART solution is fully integrated and adapted to work both with a single Digital Shelf Screen and with hundreds of digital shelf talkers, electronic price tags, digital shelves and other devices for playing dynamic content.
Digital shelf talker — a tool with no true analogue so far, helping increase sales of goods or services in any sector. Especially effective in retail and FMCG.
Digital shelves integrate easily into a store’s existing infrastructure and don’t require major additional investments. To implement a centralized content or price‑tag management system that displays current product prices or additional information (for example, a QR code), you will need several components of advertising screens:
- High‑brightness LCD screens of appropriate sizes;
- a universal or vandal‑resistant monitor mount for the shelf;
- connection to a 220V power supply;
- internet connection via Wi‑Fi or Ethernet.
| Screen size: 521.5 × 129 × 44 mm
Screen resolution: 1920×340 Brightness: 700 Weight: 1.7 kg |
Screen size: 697 × 196 × 56 mm
Screen resolution: 1366×384 Brightness: 700 Weight: 2.4 kg |
Screen size: 1057.5 × 196 × 59 mm
Screen resolution: 1920×540 Brightness: 700 Weight: 4.2 kg |
Innovative DMC developed a unique solution for rapid APK installation on the playback device and offers clients a comprehensive package that includes not only system deployment but full technical support during operation. To achieve all these tasks we offer the multifunctional hardware‑software solution iDS SMART Digital Shelf Screens based on the iDSCloud platform.
- Easy‑to‑use content creation and management system
- Ability to update information in real time
- Elegant, easy‑to‑service aluminium unibody screen enclosure
- Several standard screen sizes and resolutions to solve different tasks
- Use of Ethernet, Wi‑Fi or IP connection and a simple, reliable 220V power source
*** ROI – this innovation increases sales while reducing operational and logistical costs associated with traditional printed POS materials.
The innovative solution is fully integrated with the iDSCloud platform to implement centralized management projects for audio, video and HTML content of electronic price tags, with the possibility of integration with various accounting systems for online price or information updates, both within a single store and across national‑level networks.
HOW THE iDS SMART Retail SYSTEM WORKS
iDS SMART Retail is software developed specifically to implement centralized content‑management projects across an unlimited number of sites, using various playback devices: smartphones, tablets, consumer and commercial TVs. Management is done via a cloud or local server. For secure Internet connections the HTTPS protocol with encryption support is used. Thanks to broad integration with various databases, POS and accounting systems and ERP, many management functions are automated. Detailed information about all iDS SMART Retail capabilities is available at the link.
In summary, it’s safe to say that iDS SMART is the real future of Retail, HoReCa, FMCG and networked business in general.
The innovative Digital Signage solution for automating centralized management of audio, video and interactive content across various playback devices, including LCD monitors with non‑standard resolutions LCD and LED such as:
– digital shelves;
– screen price tags for smartphones;
– screen price tags for tablets;
– screen price tags for TVs or displaying information on monitors using HTML layouts.
In addition, centralized content management can be implemented using touch interactive consumer engagements for greater involvement in retail or networked Retail segments.
