Digitalization of Retail

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How are brands digitalizing retail and creating the stores of the future?

Last autumn AT&T opened a stylized digital‑tech store that feels more like a modern museum. The elegant space is filled with the most innovative digital gadgets, interactive devices and a lineup of iPads.

Many consider Apple a retail revolutionary, winning over visitors with a high‑tech, immersive shopping experience. Experts even say the retail network sells not just products but emotions and memorable shopping impressions. And it works!
[/vc_column_text][/vc_column][/vc_row][vc_row el_id=”post-menu-1″ el_class=”post-menu-1″ css=”.vc_custom_1536306299471{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column][vc_custom_heading text=”Digital Signage, digital experience, digital stores have flooded global retail” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1565204742227{margin-bottom: 25px !important;}” ][vc_column_text]Apple was the first company to implement and offer fully digitized retail spaces: smartphones and tablets, advertising monitors and video walls, interactive panels and more. The tech giant’s innovations inspired competitors to change as well. Many retailers use Apple’s experience as a prototype when implementing high‑tech solutions in their own stores.

One such example is the Michigan Avenue AT&T store in Chicago (USA). The company says similar designs and solutions could be rolled out to 2,300 locations. Dozens of other brands — from Burberry to Nike — are already modernizing stores and adopting digital solutions, including Digital Signage, to create a WOW effect and increase customer loyalty.

Can retailers surprise shoppers even more than they do now? Apple is already developing ideas to be realized in future remodels that will undoubtedly raise the technological bar in retail.
[/vc_column_text][vc_row_inner][vc_column_inner width=”3/4″>Contact us and get a FREE consultation for your projectomnichannel. All of them consistently use the same tool — Digital Signage.
[/vc_column_text][vc_row_inner][vc_column_inner width=”3/4″>Is the WOW effect cost‑effective? Absolutely. Improving service quality inevitably leads to increased sales, as the Innovative DMC team has observed with its clients. After deploying digital signs and a unified content‑management system, companies report sales growth of 10–15% in the first months.
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