Digital signs, advertising monitors, LCD & LED screens are becoming an integral part of modern audience‑communication strategies. Using centralized content‑management systems not only speeds up information updates but also helps shape positive impressions and an unforgettable customer experience.
LED screens and LCD monitors are economical and easy to use. They create a professional look for any conference, exhibition or interactive event.
In a previous article we discussed the advantages of Digital Signage solutions in education. In this article we have prepared a selection of 5 key performance indicators for DS technologies in event presentation that will take your business to a new level:
1. Online social‑media broadcasting
Most event organizers have already appreciated the possibilities of integrating Twitter, Instagram and Facebook into live events.
Millions of active social‑media users can connect to the live broadcast.
Thus, Digital Signage software functionality becomes an invaluable tool for promotion and business scaling.
Social‑media options allow you to instantly share relevant information with attendees, increasing traffic from potential clients (this is free advertising for your business/event/conference). This approach to event design helps you get maximum feedback from your audience and scale your reach.
2. Digital, dynamic venue navigation
Plastic and paper signs are rapidly becoming a thing of the past.
They have been replaced by digital signs — economical, bright and dynamic. This means attendees no longer need to approach an information stand or plaque closely to read key directional information.
Participants can view digital signs from a comfortable distance without creating crowds.
Navigation functionality may also include speaker information, media files and QR codes that attendees can scan to download slides and materials to their mobile devices, as well as learn more about upcoming events.
Informational content (slideshows, playlists, live streaming of the event) is uploaded to the management system and displayed on screens. For quick control of this data you can use the mobile app. With specialized hardware‑software, any data can be edited and updated in real time (including navigation information).
We discussed all technical capabilities of Digital Signage in detail in our article: What Is Digital Signage Based on the iDS Cloud Platform?
3. Creating an interactive photo gallery and video
What could be more engaging than bright photos and videos on large LED screens? This is a kind of “main ingredient” at every event.
Visual content is always on trend!
Paper printouts attached with staples to bulletin boards are no longer needed.
A modern photo gallery should look as professional and refined as the rest of your event.
4. Non‑intrusive digital advertising
Advertising banners and other printed marketing tools are losing ground to modern digital technologies, which show progressive growth and demand dynamics in the market.
Flexible functionality and an easy‑to‑use operating system allow organizers to be maximally mobile and timely when launching planned ad campaigns.
The ability to create templates, edit and broadcast digital content remotely impresses and encourages interest in adopting this advanced technology.
5. Live ranking tables
An important aspect of working with a large audience and a database. Thanks to iDS Cloud technologies, you can process data and create ranking tables for display in real time during the event. This approach to audience interaction is highly valuable.
It’s an excellent way to boost attendee engagement and draw additional attention.
