Business in Ukraine is gradually resuming activity. A new client from sunny Odesa approached us with a request to implement a digital menu board to improve how the venue presents its assortment in 4K resolution — this project was for BILLI’S.
In a previous article we described a similar digital‑menu implementation on Arkadia beach in Odesa at the CHiCKiN fast‑food venue
The starting point of our collaboration was an introduction and agreement on key objectives, special requirements and technical details. It was not only about deploying digital signage (software and hardware), but also about moving to high‑quality content and 4K‑resolution displays.
We provided recommendations on content creation, which plays a central role in the effectiveness and monetization of digital menus in HoReCa. Images should be as “tasty” as possible — bright, dynamic and provoking impulse purchases. The DSGO.pro software from DSGO.pro by Innovative DMC — a company with over ten years’ experience implementing Digital Signage projects across Ukraine, the CIS, EU countries and the UK — is particularly well suited for this task.
Alongside the main technical tasks, we agreed on and approved the standard of vertically orienting the digital menu screens. We believe vertical placement is the most effective and attractive format not only in HoReCa but also in retail. We previously used and successfully implemented this concept and screen standard in the Lviv Croissants chain: Innovative DMC and Lviv Croissants: a tandem of innovations and the best franchise at the 2019 Franchise Exhibition
BILLI’S business model provides a flexible content‑play schedule tied to specific days of the week and times of day. Automatic switching on and off of the digital menu without staff involvement and the fast ability to launch promotions or special offers are standard DSGO.pro Digital Signage capabilities developed over more than ten years.
After deployment, comprehensive training and the client taking control of the system, the client was very satisfied with the functionality and flexibility of Innovative DMC’s digital menu, and the ability to run non‑standard content schedules using 4K LCD displays in the venue.
A clear trend in Ukraine’s Digital Signage market is the shift toward next‑generation digital menus and 4K screens designed to attract even more customer attention with hyper‑realistic content that maximizes the sense of presence in the venue. That means your target audience’s attention will be focused on your product, service or offer.
Digitalizing your business with Digital Signage software and hardware together with 4K monitors is the first step toward increasing profitability and reducing costs for restaurant owners.
It is worth noting that the Innovative DMC team always keeps a finger on the pulse of digital‑technology innovations and successfully implements various concepts and business models in Ukraine’s restaurant formats.
Our software offers highly flexible, multifunctional management and full automation of processes with remote control of content on all screens, which is very relevant and in demand in today’s turbulent times.
