Lufthansa’s Digital Promo Kiosk — Delights and Amazes Germany. See for Yourself!

These are all real people, and communication with them is maintained via videoconferencing. On the kiosk’s front wall there is a large screen displaying images of sellers from similar kiosks in Tokyo, Hong Kong, Miami and New York — cities served by the airline’s flights.

At the same time, a counter with local merchandise is shown, often featuring exotic items. The “digital promoters” see everything that’s happening and interact with passersby in the manner customary in their countries. They may joke about gloomy German weather, chat with a dog that approaches the kiosk, and offer items from their assortment. Typically these are various amusing exotic trinkets that are given free to passersby who engage in conversation: when the seller reaches for an item on their counter, a mechanism in the magic kiosk triggers automatic dispensing, and the souvenir appears in the tray.

The organizers intended the campaign to awaken people’s taste for travel — and simply to lift their spirits.

 The campaign was developed by the agency Kolle Rebbe in collaboration with digital media solutions developer Amptown System Company. The kiosk was in Düsseldorf until February 5, and its next stop is planned for Berlin, at the ITB exhibition on March 8–12.
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