I’m pleased to share a business case about the deployment and scaling of a digital signage solution based on the DSGO.pro platform at one of Kyiv’s fastest‑growing retail chains, LotOK (LLC “LK‑TRANS”).
Back in 2020 our collaboration began with a pilot project that allowed LotOK’s IT team to fully test the capabilities and flexibility of our cloud content‑management system. From day one Innovative DMC provided fully functional demo environments and equipment for a risk‑free evaluation — and this case was no exception.
From demo to the full network
After the pilot proved its value, we moved to full implementation — starting with vertical 43‑inch digital signage displays at checkout areas and sales floors. Why vertical? This format optimizes space while increasing visual impact, making it ideal for delivering point‑of‑sale and promotional content.
This format delivered immediate results:
- Increased impulse purchases through targeted messaging while customers wait in checkout lines
- Promotion of loyalty programs and current offers
- Reduced perceived waiting time thanks to background and emotionally engaging content
- Enhanced brand image through synchronized, high‑impact visuals
With DSGO.pro, LotOK was able to synchronize content across multiple displays — a capability that unlocked new creative formats and significantly improved customer engagement.
From 50 to 100+ stores
In 2022 the chain migrated from the original iDS Cloud to DSGO.pro, enabling advanced integrations with external databases and automating real‑time price and stock updates across all store locations.
The active scaling phase began under the leadership of Darya Dzyuba, the newly appointed head of the marketing department, who became the driving force behind the network’s digital transformation. With her support and thanks to collaboration between IT and content teams, DSGO.pro was fully integrated into LotOK’s technology ecosystem.
Today LotOK operates more than 100 stores, all connected via a centralized DSGO.pro content‑management system.
Key takeaways
- Digital signage helped optimize marketing spend and increase ROI
- Vertical checkout screens delivered measurable engagement
- DSGO.pro enabled automated content workflows and real‑time updates
- The project scaled from one store to over 100+ today
LotOK digital menu‑board
Market trends: How Ukrainian retail is moving to digital technologies and why it matters
Despite ongoing challenges, the Ukrainian retail sector continues to evolve, with leading chains prioritizing digital transformation, operational efficiency and smarter customer communication. Over the past three years we have observed a clear trend:
Retailers are shifting from traditional static signage to flexible, centrally managed digital‑signage ecosystems.
The reasons are clear:
- Cost efficiency: reduced expenses for printing and distribution
- Speed: real‑time updates across the network
- Relevance: targeted messages, dynamic promotions, automated pricing
- Customer experience: improved engagement and better in‑store navigation
At Innovative DMC we’ve worked with numerous progressive retailers — from grocery and convenience stores to electronics and specialty chains — to deploy scalable digital solutions. All run on our DSGO.pro platform, which provides:
DSGO.pro in action
Some of the notable retail transformations in Ukraine powered by DSGO.pro include:
As Ukrainian retail adapts to new consumer behavior and rising competition, digital signage is no longer optional — it’s strategic. Solutions like DSGO.pro not only remove friction from daily operations but also help brands stand out, scale quickly and stay relevant.
At Innovative DMC we’ve been helping businesses transform with digital signage for over 10 years. With DSGO.pro we deliver scalable, flexible and data‑driven signage solutions for retail, HoReCa and other industries.
P.S. We want to remind you about one of our recently completed projects for the largest electronics retail chain, COMFY
