Despite martial law in Ukraine, small and medium businesses are trying to stay afloat and support the economy.
Working during wartime is extremely difficult today, but with strong will, creativity and a professional approach, anything is possible.
The owner — a businessman from Eastern Ukraine — contacted us after urgently relocating his business from the “hot spots” to the capital, the heroic city of Kyiv.
We responded as quickly as possible to his request and successfully delivered the project within the tightest deadlines.
Meet the fast‑food restaurant — the hero «Max Burger», now in Kyiv.
During our initial discussions and while reviewing the project brief, it became clear that many pieces of equipment remained intact — namely monitors of various sizes and models. This was the first time we faced such a task. We decided on a non‑standard solution: to unite all the digital menu screens into a single digital content‑management system using the owner’s intact LCD consumer advertising screens.
Despite the unconventional situation, the Innovative DMC team implemented and configured a Digital Signage solution that met all the client’s individual requirements. Given the extraordinary circumstances, we offered the most budget‑friendly technical implementation and software‑hardware setup and provided content creation FREE OF CHARGE.
The result is an organic, unconventional and, most importantly, attractive and informative digital menu — a modern digital menu that effectively captures customers’ attention and provides key information about the assortment, prices and special offers. Information is presented in an accessible, clear and engaging format within a dynamic digital menu.
We are always happy to share useful and valuable advice on how to correctly, effectively and rationally implement and monetize a digital menu in the fast‑food segment. Next — a project implementing a 4K high‑resolution digital menu for BILLI’S in Odesa
In conclusion, we want to note that these are very difficult times for the whole country; many entrepreneurs have paused their businesses. The story of the Max Burger owner from the eastern part of the country gives hope for the future. Our people are invincible.
We sincerely wish Max Burger rapid growth and many grateful customers.
The Innovative DMC team is always glad to help small, medium and, of course, large businesses with the boldest tasks related to effective implementation and monetization of Digital Signage solutions in HoReCa, Retail, Entertainment and other sectors.
