Podorozhnik is the largest national pharmacy chain in Ukraine.
Despite the outbreak of full-scale war in February 2022, the chain remained operational, focusing on improving customer engagement, increasing brand awareness and boosting operational efficiency. As the largest pharmacy chain in the country, Podorozhnik continues to provide affordable and high-quality pharmaceutical services in every region of Ukraine. Despite economic challenges and market uncertainty, the company remains committed to growth, innovation, and improving healthcare accessibility for millions of Ukrainians.
To improve in-store communication and enhance customer service quality, Podorozhnik implemented a digital signage solution in its establishments. One of the key objectives of the project was to reduce costs while increasing business profitability by automating remote video content management processes using DSGO.pro software.
To minimise investment in the project, Android SMART TV-based advertising screens were chosen. It is worth noting that the Podorozhnik pharmacy chain is present in all regions of Ukraine and currently has over 2,000 pharmacies, making it one of the top five largest pharmacy retailers in the country. In most cases, the sales area of a pharmacy is about 30 square metres.
The Podorozhnik pharmacy chain officially opened its 2,000th pharmacy, marking a significant milestone in its expansion. The anniversary pharmacy was launched in the village of Volodarka in the Kyiv region, further strengthening the chain’s presence throughout Ukraine.
One of the key factors in the company’s success is its experience.
Founded over 25 years ago, the company has come a long way to achieve its current market position. Despite the war, Podorozhnik continues to grow dynamically and open new pharmacies. The company’s current priorities are the implementation of innovative solutions and the application of non-standard business approaches.
Advertising screens in pharmacies
The main objectives of installing advertising screens and digital signage software in pharmacies
Improved customer communication: Provide real-time updates on promotions, discounts, and special offers.
Increase sales and average basket size: Promote products and encourage cross-selling and upselling through dynamic content, as well as advertising exclusive brands and partner products.
Optimisation of operational processes: Reduction of costs for printed advertising materials. Centralised management of content in all pharmacy locations in real time. Flexible and rapid updating of promotional information.
Increasing customer loyalty: Creating a modern and convenient in-store experience. Strengthening brand trust through expert content and personalised offers.
Monetisation of advertising opportunities: Displaying advertisements from pharmaceutical companies and brands. Generating additional revenue through partnerships and collaborations.
Installing advertising screens in pharmacies is not just digitalisation, it is an effective tool for increasing sales, automating marketing and improving the customer experience.
Digital signage solutions from DSGO.pro
The Podorozhnik pharmacy chain was recognised as a Lovemark company by the Ukrainian CX Excellence Award for the best customer experience.
Basic software requirements and client requirements
A digital signage system was installed in key locations of Podorozhnik pharmacies, which provided:
Smart digital signage for pharmacies: Efficient, targeted and uninterrupted management
Today’s pharmacies need more than just shelves filled with medicines — they need smart solutions to attract customers, optimise operations and increase sales. Digital signage has become a revolutionary technology, offering pharmacies a modern way to communicate with customers dynamically and effectively.
Dynamic content for maximum engagement
Advertising screens in pharmacies display real-time promotions, expert health advice, product recommendations and seasonal offers to keep customers informed and engaged while shopping. This not only improves the customer experience, but also encourages impulse purchases and increases the average basket size.
DSGO.pro cloud-based centralised content management
The cloud-based system allows pharmacy chains to manage content across all locations from a single control centre. With defined administrator roles, including content managers, designers and IT infrastructure administrators, each specialist can effectively perform their part of the workflow. This structure ensures seamless updates, brand consistency and instant synchronisation across all pharmacies.
Localised marketing for targeted promotions
Pharmacies in different regions often serve different customer needs. The system adapts content to local demand patterns, enabling targeted promotions, regional offers, and language customisation. This personalised approach increases marketing effectiveness by making promotions more relevant to customers in each location.
24/7 system monitoring and IT support
To ensure smooth operation, the IT administrator monitors all screens in real time using DSGO software, which provides a real-time overview of each display’s performance. This proactive monitoring prevents downtime, quickly identifies problems, and ensures that promotional content is always visible and up to date.
Advertising screens in pharmacies
By integrating digital signage, pharmacies can reduce their reliance on printed materials, automate marketing efforts, and improve the overall customer experience. This innovative approach makes pharmacy chains more flexible, responsive, and profitable, setting them apart in a competitive market.
Advertising screens in pharmacies
Conclusion
The introduction of digital signage in Podorozhnik pharmacies has significantly improved customer communication, sales, and brand perception. Despite the challenges caused by the war, the project was successfully launched and quickly scaled, positioning the pharmacy chain as an innovative and responsive player in the Ukrainian market. This case study illustrates the effectiveness of digital signage as a tool for improving operational efficiency and customer experience in a highly competitive environment.
Today, there are over 250 advertising screens installed in the Podorozhnik pharmacy chain, and their number is only growing.
DIGITAL VISIBILITY SOLUTIONS from DSGO.pro
We strongly recommend that you read our detailed business case study on the successful implementation of digital signage solutions (both software and hardware) for Ecosoft, a leading supplier of water vending machines in Ukraine. This study demonstrates how innovative digital signage technology improves customer engagement, optimises content management, and drives business growth in the vending industry.
