[vc_row][vc_column][vc_column_text]Our team at Innovative DMC is ready to create a unique digital storefront composed of LCD or LED screens for your brand to bring shoppers as close as possible to the visual feel of your products. Increase customer focus and brand loyalty while improving the target audience’s consumer experience.[/vc_column_text][/vc_column][/vc_row][vc_row el_id=”post-menu-1″ el_class=”post-menu-1″ css=”.vc_custom_1568657177315{padding-top: 20px !important;padding-bottom: 40px !important;}” ][vc_column][vc_row_inner][vc_column_inner width=”5/6″][vc_single_image image=”3191″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”5/6″][vc_single_image image=”3193″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][vc_custom_heading text=”A bit of backstory about how it happened in London:” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” css=”.vc_custom_1568657203625{margin-bottom: 25px !important;}” ][vc_column_text]VF — the parent company of a group of manufacturing brands that includes The North Face, Vans, Timberland and Dickies — opened an exhibition space called Axtell Soho in central London.
As practice shows, location is key.
That’s why the VF flagship was opened right next to the shopping area on Regent Street.
The designers’ idea was to transform the colorful five‑storey building into a large, bright digital storefront that would transport shoppers as realistically as possible into the world of style and fashion.
As a result, the company developed a unique style for a series of stores, each using its own approach to visual merchandising. The newly created fashion house now hosts brands such as Kipling, Eastpak, Napapijri, Icebreaker, Smartwool and Altra.
The company’s team developed a presentation plan for its brands using innovative Digital Signage solutions (advertising monitors and video walls) by forming small groups of clients to whom the opening of the new fashion house was presented.
The building, owned by Estates & Agency Group, was renovated by architect Darling Associates.
The VF Axtell Soho storefront was created by a design laboratory.
VF believes London is a key metropolis for its expansion across Europe and is ready to invest in historic buildings to create modern fashion houses.
The concept and technological approach using innovative solutions for centralized management of audio, video and interactive content received high praise from fashion experts and customers.[/vc_column_text][vc_row_inner][vc_column_inner width=”5/6″][vc_single_image image=”3194″ img_size=”524х364″ alignment=”center”][/vc_column_inner][vc_column_inner width=”5/6″][vc_single_image image=”3195″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][vc_column_text]Innovative DMC is ready to transform your business into a modern, vibrant, and technologically advanced model that will inspire customers and motivate partners to collaborate.
We use the best tools of the digital industry and innovative solutions that help not only reduce costs but also significantly increase the profitability of your business.
Work on the project proceeded in stages. We combined large digital displays into an original composition and added immersive sound. In the side units and corridors we installed uniquely curved LED video walls as a continuous screen so they integrate organically with the overall interior,” says VF EMEA President Martino Scabbia Gerrini.[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1549961950649{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #36a3dc !important;}” el_class=”call-action”][vc_column][ultimate_heading main_heading=”WANT TO LEARN ABOUT THE BENEFITS OF DIGITAL SIGNAGE FOR YOUR PROJECT?” main_heading_color=”#ffffff” heading_tag=”h4″ sub_heading_color=”#ffffff” main_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:700″ main_heading_style=”font-weight:700;” main_heading_font_size=”desktop:30px;” main_heading_margin=”margin-top:0px;margin-bottom:20px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:19px;” sub_heading_margin=”margin-bottom:30px;”>Contact us and get a FREE consultation for your project
They pay attention to every digital model down to the finest detail, transforming it into a unified storefront space that inspires, educates and attracts retail partners. In networked retail — especially in the fashion industry — the storefront is the face of the store and must act as a magnet for consumers. Bright, dynamic content that provokes action (impulse purchases) plays a key role in monetizing Digital Signage solutions in retail and beyond.[/vc_column_text][vc_row_inner][vc_column_inner width=”5/6″][vc_single_image image=”3197″ img_size=”full”][/vc_column_inner][vc_column_inner width=”5/6″][vc_single_image image=”3196″ img_size=”full”][/vc_column_inner][/vc_row_inner][vc_column_text]The success of VF’s marketing campaign was built on modern brand‑positioning techniques — namely, creating unconventional dynamic storefronts using digital technologies and advertising monitors.
Today the United Kingdom is VF’s largest market in the EU, accounting for about 20 percent of its revenue and operating 57 branded stores in the UK.
We have watched this successful company’s development and rapid growth with admiration. In conclusion, Innovative DMC has specialized for more than five years in professional implementation of Digital Signage & Interactive Technology solutions across various business sectors in Ukraine, Russia, Kazakhstan, Belarus and Georgia, as well as in EU countries.
As a result of our work on improving promotion models, our clients’ businesses are rapidly gaining momentum, which we are sincerely pleased about.
We are also full of ideas and opportunities to design and promote your business or project to success using innovative Digital Signage & Interactive Technology solutions!
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