How advertising screens, digital menus, and centralized content management help chain businesses scale, increase sales, and achieve predictable ROI
About the client: Galician Fresh Meat chain
Galitska Svizhina is one of the largest meat retail chains in western Ukraine. Its product range includes fresh and marinated meat, sausage products, frozen semi-finished products, ready meals, and related products.
The chain has over 50 branded stores and more than 1,000 wholesale customers. Over more than 10 years of operation on the market, the brand has gained consumer trust thanks to the consistent quality of its products, modern service standards, and the introduction of digital technologies in its retail spaces.
Business request: why Retail and HoReCa are implementing Digital Signage
In early 2025, Galician Fresh Meat approached Innovative DMC with the following request:
How to implement a centralized content management system with minimal investment and integrate Digital Signage (advertising screens and digital menus) into the existing store infrastructure, ensuring rapid scaling?
Key project objectives:
- introduction of advertising screens in stores;
- launch of digital menus;
- centralized content management across the entire network;
- prompt changes in prices and promotions;
- reduction in the cost of printing POS materials;
- creating a unified digital standard for the retail network.
The initiative was launched by the IT department, which worked with the marketing department to find a digital signage solution that would meet both business requirements and technical standards.
Choosing a solution: why DSGO.pro platform
After analyzing the Digital Signage software market in Ukraine, it was decided to test DSGO.pro, a professional platform for centralized management of digital audio, video, and interactive content from Innovative DMC.
Key selection factors:
- multifunctional Digital Signage software;
- intuitive interface for marketing teams;
- powerful administration tools for IT;
- Support for Samsung Tizen, LG webOS, Android, Windows, LED screens;
- flexible scaling without significant capital investment.
Following a successful pilot project in several stores, a decision was made to scale Digital Signage across the entire network.
Project implementation: advertising screens and centralized content management
As of today, there are over 50 advertising screens installed in the network, integrated into a single centralized content management system DSGO.pro. The number of screens is planned to increase along with the development of the network.
Digital Signage functionalities:
- remote control of advertising screens;
- launch of digital menus;
- automated price updates;
- broadcasting of video advertisements and promotions;
- real-time content management;
- centralized control of the entire network.
Business results of implementing Digital Signage
1. Increased sales in stores: effective communication of promotions, stimulation of impulse purchases, increase in average check.
2. Improving marketing efficiency: rapid campaign launch, centralized promotion management, hypothesis testing, and A/B scenarios.
3. Optimization of operating costs: reduction of printing costs, reduction of manual work by staff, minimization of pricing errors.
4. Rapid scaling: connect new stores in 1–2 hours, a single Digital Signage standard for the entire network, readiness for expansion without increasing administrative costs.
Why are advertising screens and digital menus a must-have for the Retail and HoReCa network segment?
Practice confirms that for Retail and HoReCa network businesses, Digital Signage solutions are not just advertising, but a powerful tool for managing sales, customer experience, and brand. Taking into account key benefits such as increased conversion rates, real-time assortment management, increased customer loyalty, predictable ROI from advertising screens, and integration with ERP, CRM, POS, and BI systems, large and medium-sized chains are actively moving towards the implementation of digital signage, even during wartime.
Comprehensive cooperation with Innovative DMC primarily involves working with a team of experts with practical experience in the field of Digital Signage implementation in Ukraine and Europe, with over 10 years of experience and 500+ completed projects.
The key advantage is undoubtedly the DSGO.pro software and hardware solution itself — a flexible platform for centralized content management for retail, HoReCa, gas stations, FMCG, and the corporate sector. In addition, we provide services for the development of content and digital brand books, motion graphics, video production, animation, and interactive scenarios for advertising screens and digital menus. At the same time, we supply and install equipment according to the specific requirements of the customer. Selection, supply, installation of displays, video walls, LED screens, network infrastructure, commissioning and technical support — all this and much more from a single source.
Another important service provided by the company (especially for network businesses) is consulting services for developing implementation strategies. Developing digital signage strategies, financial models, ROI calculations, and scaling scenarios helps avoid “surprises” and unnecessary financial/time costs in the future.
Short conclusion: The Galician Fresh Meat case study demonstrates how digital signage, advertising screens, and digital menus enable chain businesses to achieve rapid ROI, scale up, and increase sales with minimal investment. So, if you are looking for an effective digital signage solution for retail or HoReCa, the Innovative DMC team is ready to implement a project of any complexity — from a pilot to a national chain.
