An electronic menu for restaurants and bars — eMenu — is a new word in organizing the smooth operation of your establishment. What is it and how does it work? How to implement it? How to use it? Is it cost-effective? There are many questions about this new technology, because the digital menu is a novelty in the field of Digital Signage, its possibilities are only beginning to unfold, and we are eager to tell you about them!
Electronic menu for restaurants — let’s start with the possibilities
So, imagine the following scenario. A guest enters your restaurant and is immersed in a unique atmosphere of comfort. They understand that this is a place to relax and enjoy a good meal. They aren’t distracted by bustling waiters or nervous hosts, because calm and order prevail in your restaurant.
The process of placing and receiving orders is automated. The guest sees a menu board near the bar and uses an electronic menu on a tablet while sitting at their table. With the gadget, they browse your offerings, place an order and request the bill. They will remember the fast, high-quality service and will, without doubt, return.
Why an electronic menu for cafés and restaurants is better than traditional solutions
Again, let’s turn to visual examples. Imagine yourself as the guest. You come to a restaurant for the first time and are handed a paper menu with dish names. But you’re not well versed in all the culinary creations and have no idea what to order. What if the chefs here have a different take and familiar dishes look different? There’s a risk of disappointment.
It’s a different story when you get an electronic menu on a tablet. Vivid pictures, attractive presentation, clear ingredient lists — an electronic menu showcases dishes so appealingly and deliciously that you want to try everything at once. In eMenu you can easily find the delicacies and drinks you want. In addition, the restaurant introduces you to its exclusive offers and promotions. You feel like an important guest and enjoy being in this modern place!
Electronic menu for a restaurant — benefits for guests and owners
Using menu monitors, as a guest you:
- quickly find the dishes you want;
- get an idea of what the culinary offerings look like and which ingredients are used;
- place an order without waiting for a waiter;
- enjoy high-class service;
- have a pleasant time.
By using a digital menu, the restaurateur:
- increases the average check amount by at least 10%;
- automates and speeds up work processes;
- easily and quickly updates the menu;
- controls the flow of orders;
- tracks guest preferences and identifies popular menu items;
- reduces labor costs for staff;
- earns additional revenue from advertising that can be integrated into the tablet electronic menu.
Electronic menu for a restaurant is relevant not only because it creates a proper impression on guests, but also because it saves money. You can reduce staff numbers to a minimum and significantly ease tasks for the remaining employees.
A promising prospect, isn’t it? And it’s already in full use in the world’s best restaurants! The electronic menu was first implemented at the Australian restaurant Global Mundo Tapas.
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