[vc_row css=”.vc_custom_1556273361367{padding-top: 40px !important;padding-bottom: 40px !important;}”][vc_column][vc_single_image image=”3095″ img_size=”full” alignment=”center”][vc_column_text]Offline or online? Which customer communication channel is more effective? The answer is simple — omnichannel. A clearer definition is using all available channels to communicate with your target audience. Obviously, if your goal is to be a leader in your business segment, you can’t do without innovative solutions. One technology that unites offline and online is Digital Signage. We covered the key advantages of digital signs and advertising monitors using the Toy Planet toy‑store business case in a previous article. Today we’ll explain how digital signs and advertising monitors contribute to increased sales of goods and services across different industries and business areas.
Choosing the iDS™ system from Innovative DMC gives you the main advantage of Digital Signage solutions: centralized control of different content types both within a single store and across a national network:
- audio (background and advertising content) in your venue or across your network;
- video on advertising LCD monitors, video walls and tablets;
- broadcasting advertising and informational content to indoor or outdoor LED panels of various resolutions;
- interactive kiosks or touch panels installed in the venue.
Simple integration of Innovative DMC’s Digital Signage systems with your loyalty program, YouTube channel and social networks optimizes content update time. It’s so easy that to update a clip or publish a new playlist you only need Internet access. Using any device (PC, smartphone or tablet) on MacOS, Windows or Linux, sign in to your account, add the needed content or create a playlist, and publish to the devices or locations you choose in a few clicks.
The iDS™ system monitors the health of ALL devices in the network in real time and automatically notifies the administrator of a device’s status (advertising monitor, interactive kiosk, video wall, etc.) in case of an incident. All processes are automated and consolidated into a single content‑management center.
Monetization — additional revenue from advertising — is another significant bonus of installing digital signs or advertising monitors within a retail network. In one of our articles we described common monetization scenarios for advertising monitors across various industries. Let’s briefly review the most common monetization streams for broadcasting ad audio‑video messages in Western pet stores.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”3101″ img_size=”full” alignment=”center”][vc_custom_heading text=”A clear example of monetizing advertising monitors in a pet store” font_container=”tag:h3|text_align:left”][vc_column_text]An advertising spot with 100% reach to the target audience has its value. For example, you operate a chain of pet stores across different regions. The network has 50 stores, each with 5 monitors. Monthly the network generates 150–300 customer transactions. If you install one or two monitors at the entrance and near the checkouts and play pet food ads sequentially (15–25 seconds per clip), you can guarantee the advertiser between four and twenty guaranteed visual contacts (impressions) per viewer. With approximate calculations — assuming a 25‑second ad shown once every two minutes — the monthly cost of an advertising campaign would be substantial. And that’s only one way to monetize monitors in your venue. If you add audio advertising that reinforces the effectiveness of video ads, you get a predictable return on investment from the system deployment.
IMPORTANT: in the current version of Innovative DMC’s software, the system can automatically export ad‑play data during a campaign. Thus, advertisers receive a detailed report on their campaign and can analyze how effective this advertising channel is for future planning.
You can also analyze how ad broadcasts affected sales and determine how much an advertiser is willing to pay for the ability to quickly and effectively promote their products or services using innovative technologies.[/vc_column_text][vc_column_text]A detailed calculation of investment volumes, a financial monetization model for advertising monitors and ROI estimates from deploying Digital Signage & Interactive Technologies are available by phone at +38 044 465 77 10 or by submitting a request on the company website.[/vc_column_text][vc_single_image image=”3097″ img_size=”full” alignment=”center”][vc_column_text]Reduced printing costs, elimination of production and replacement of external advertising, lower logistics and delivery expenses, and fast price updates — when you add up these savings across an entire network, you’ll seriously consider the efficiency and convenience of digital signs for your chain.
Business owners and executives are always looking for effective solutions to optimize costs while increasing profitability. We know how to do that, and the implementation of over two hundred projects confirms our expertise and the flexible capabilities of the updated iDS™ system.[/vc_column_text][vc_custom_heading text=”Content is king. Your business interest depends on content quality and update frequency. We thought about that too.” font_container=”tag:h3|text_align:left”][vc_column_text]A convenient and multifunctional content editor is an additional major advantage that distinguishes Innovative DMC’s solution from other Digital Signage products on the market in Ukraine and the EU. A content manager or designer can use the editor to create a template tailored to your needs: split a monitor screen into multiple zones and assign a content type to each zone; style or adapt a corporate look or brand book according to the latest design trends. Templates can differ in style. For example, when preparing content or templates for pet stores, you can use different visualizations. Templates can be unique or oriented to a specific product group: items for dogs in one style, bird supplies in another, or aquarium products in a separate theme. This is one of the most common ways to increase effectiveness by placing advertising monitors in zones corresponding to product groups—part of merchandising best practices we’ve discussed in previous articles.[/vc_column_text][vc_single_image image=”3098″ img_size=”full” alignment=”center”][vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1549961950649{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #36a3dc !important;}” el_class=”call-action”][vc_column][ultimate_heading main_heading=”WANT TO LEARN ABOUT THE BENEFITS OF DIGITAL SIGNAGE FOR YOUR PROJECT?” main_heading_color=”#ffffff” heading_tag=”h4″ sub_heading_color=”#ffffff” main_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:700″ main_heading_style=”font-weight:700;” main_heading_font_size=”desktop:30px;” main_heading_margin=”margin-top:0px;margin-bottom:20px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:19px;” sub_heading_margin=”margin-bottom:30px;”>Contact us and get a FREE consultation for your projectFirst method: For immediate publishing, content or changes are delivered as soon as you command them. The publishing process is straightforward — select a file, the playback devices and set display properties. Publishing starts instantly. For large networks, filtering tools help you quickly publish by creating a focus group of devices by a chosen property — city, site type, broadcast zone, screen orientation or by an already published file or playlist.
Second method: Use the “deferred publishing” feature for scheduled mode — it will publish at the appointed time. You can always cancel the scheduled mode and publish immediately.
Third method: For automatic content publishing use Google Drive — content placed there will be automatically delivered to playback devices. For automatic HTML layout updates, simply configure integration with your system database.[/vc_column_text][vc_row_inner][vc_column_inner][vc_video link=”https://youtu.be/zUfKiwngQww” align=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Integration with third‑party resources or databases” font_container=”tag:h3|text_align:left”][vc_column_text]Integration with Google Drive significantly simplifies content publishing. Create folders in Google Drive and register them in the iDS™ system. All content placed in those folders will be automatically delivered to playback devices. You can bind a Google Drive folder to specific zones of your template, set content refresh intervals, choose transition effects for photos or images and use a music playlist as the audio track when showing photos, videos or HTML content. If needed, you can enable direct delivery to playback devices bypassing the iDS™ cloud.
You can automate system operation when constant content relevance is required by integrating iDS™ with external resources. iDS™ Data Server software is installed on site and monitors data currency in accounting or POS databases, on the website or in an online store. Data Server can be set to fetch textual information from one source while retrieving supporting photos and video from another. For example, in a multiplex cinema setup Data Server pulls schedule data from the ticketing system database and searches for and downloads related content (stills, posters, trailers) from online resources like imdb.com. After downloading, all information is delivered via the local network to playback devices. All data collected by Data Server is stored locally and is not sent to the iDS™ cloud. Another important advantage of Innovative DMC’s iDS™ solution is the distribution of system access rights between administrators and users. An administrator has full control over the system, while a user is limited to managing only the locations and content that the administrator allows.Summary: “Who controls information, controls the world.” Controlling the world is difficult. However, using Innovative DMC’s iDS™ solution you can automate all content‑management processes, increasing the efficiency and profitability of your business.
www.idmc.com.ua | idmc@idmc.com.ua | +380444657710
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