Digital signs, advertising monitors, video walls, interactive touch panels and Digital Signage solutions in general are rapidly gaining popularity in fitness clubs. Why? Centralized content‑management systems offer a flexible, multifunctional toolkit that attracts clients, eases staff work and reduces company costs (especially in large networked fitness chains).
Admit it — it’s pleasant to train accompanied by motivating, energizing music. Now imagine not only having background music but also controlling the broadcast of promotional audio messages. And, of course, dynamic, informative and entertaining media content on bright LCD or LED screens.
While you burn calories, you can get a “dose” of new ideas and approaches for future workouts from the monitor placed, for example, in front of a treadmill.
Moreover, digital signs in the gym can broadcast not only information about classes but also additional club services such as personal training, yoga classes, massage and cosmetology services, and more.
The functionality of Digital Signage software lets you quickly update/edit information remotely with just a few clicks on a mobile device or computer.
Professional setup and media‑content analytics in a sports club can significantly boost your ratings against competitors.
For example, your marketing department can use digital signs as an additional customer‑engagement channel, announcing key promotions and special offers on large, bright monitors that are impossible to miss.
With Innovative DMC’s Digital Signage you can upload, create, schedule and display all types of content — from videos to dynamic digital “posters” on your gym’s TV displays. (Our successfully implemented project)
8 most effective ways to use digital signs in the gym:
- Brief class schedule overview. Plan and track your workout chronology using a phone app.
- Notify clients about new classes and the number of people in groups. Install an advertising screen in a location that displays all key group class information. This will increase loyalty and reduce negative feedback from those who forgot class schedules.
Increase your club’s revenue by broadcasting advertising messages. Use Innovative DMC’s Digital Signage hardware‑software solution to create and schedule partner ad campaigns.
Dietary supplements, foods and drinks, sportswear, etc. And with the “Reports” module you can provide advertisers with up‑to‑date reports on display schedules, the number and duration of ad spots. Using the iDS Cloud “Templates” module, which has no limits on quantity, create unique templates. The simple and intuitive template editor allows a content manager to quickly create the ideal template for your ad campaign in minutes without involving a designer. Preparing materials for digital menus and setting flexible show schedules for specific dates and times allows planning future ad campaigns or promotions months in advance.
- Your staff are your pride. So why not highlight the individual strengths of each trainer?
Let your clients get to know their instructors better. Prepare short bios or, even better, video messages, and play them on advertising screens in the lobby or locker rooms. This is an excellent way to present information to new members and facilitate staff‑client interaction.
- Individual playlists for your clients.
Make a pleasant surprise for your clients. Conduct a short survey to learn their musical preferences. Compile a TOP tracks list based on the survey and play them during workouts.
- Broadcast instructional videos on how to use equipment correctly.
Modern gyms and fitness studios use digital signs to show clips demonstrating correct exercise technique. You can also use YouTube to play instructional videos.
- Safety — above all.
Gym equipment can be hazardous. Using information screens, you can broadcast rules of conduct and safety instructions for using machines.
- Social media “must‑have”: show your Instagram content.
Motivate and entertain visitors while they train by displaying your best high‑quality Instagram photos on the gym screens. Choose which posts to show and even schedule content to display posts with your branded hashtags.
