When choosing between Digital Signage technology and other marketing tools, business owners naturally ask: «How does it work? And will it work for me?»
Research helps answer these questions, confirming the high effectiveness of Digital Signage in the HoReCa & Entertainment sectors. Companies that have adopted this tool report profit growth of 10–15%. Widely implemented in the entertainment and leisure industry, this technology already outperforms printed advertising and standard communication channels in terms of return on investment (ROI — the techno-economic justification for a project). What’s the secret? We examine it in this article.
Digital Signage at the point of contact
Digital Signage solutions involve high-tech equipment with flawless resolution and excellent image quality used to broadcast dynamic content. The information shown on the screens should prompt visitors to make purchases.
Digital Signage software is developed so that content and equipment management is as simple as possible. A Digital Signage system is characterized by flexibility, multifunctionality and the ability for centralized online management, which are among its main advantages.
Results from using Digital Signage
Well-crafted Digital Signage content and full use of the technology’s capabilities lead to:
• an increase in the number of transactions;
• a rise in average check value;
• growth in sales of high-margin products and services;
• increased demand for special offers;
• shorter decision-making time for purchases;
• improved brand and trademark recognition.
The effectiveness of Digital Signage is also due to the ability to minimize costs associated with advertising tools you doubt or are dissatisfied with — such as printing, logistics, ad updates, contracting third parties, remote support, and more. We have ready projects and impressive results — read the details here.
Main communication channels of Digital Signage
Digital menu board
A dynamic digital menu used in cafés and restaurants, fast-food outlets and quick-casual places located on food courts in cinemas, airports and shopping and entertainment centers. A digital menu board is a group of connected monitors placed where the purchase/order decision is made: at the cashier, at the bar, or at the ordering point.
Cash box monitors
Pre-checkout monitors used in venues that offer self-service. With them, you can promote a variety of offers by integrating POS and Digital Signage software.
Ambiance monitors
Ambience monitors designed to create a WOW effect and capture visitors’ attention. This could be a video wall of monitors broadcasting commercials, visual effects, or—for example—football matches.
Indoor TV
Indoor monitors are used to attract new visitors and customers. Indoor advertising becomes a vivid invitation and incentive for passersby to enter your establishment.
Interactive technology
A touchscreen is an excellent way to communicate with customers and increase their loyalty. With clear, simple navigation, visitors to your venue can quickly and independently find all the information they need (for example, about a product or service) and place an order. The ideal locations for such monitors are modern restaurants and cafés.
Digital Signage in Ukraine is still gaining momentum, but it is already showing quite good results. More and more companies are abandoning “the old ways” and, after weighing risks and benefits, choosing effective modern technologies.
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Read more articles:
VIDEO WALL: WHAT IT IS AND THE BENEFITS OF USING IT
ADVERTISING MONITOR — AN EFFECTIVE TOOL FOR PROMOTING YOUR BUSINESS
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