As promised earlier, we have prepared an article on the advantages and specifics of implementing advertising screens or digital signage using a concrete example. Let’s take a close look at all the particulars and key benefits of deploying the centralized audio and video content management system DSGO.pro in nail salons.
Switching to digital signage is undoubtedly the most effective way to communicate with your target audience in any business segment. Digital Signage becomes particularly relevant in service industries, where clients often have to wait for their turn with a specialist. Waiting is usually accompanied by negative emotions. By showing maximum care for your clients and installing an advertising‑information screen in the lobby, waiting area and directly at the service point, you solve this and several other tasks. Engage visitors with dynamic, informative and presentation content about your services — promotions, a variety of procedures, and more. Or pleasantly surprise them with a special offer broadcast on the advertising TV screens installed in your salon.
With flexible, customizable and multifunctional Digital Signage software you can easily configure content playback based solely on your target audience’s requests. Schedules and content updates can be managed remotely from anywhere in the world.
Even a simple task like automating the on/off schedule for advertising screens in your nail salon — and even more so across a network of salons — will simplify staff routines.
Automation of processes, cost optimization, increased profitability of the nail salon, and generating additional revenue streams through Digital Signage deployment — this is not a fairy tale, but the reality of the digital 21st century.
Set content display schedules by day and hour and, using the DSGO.pro solution you can promptly update content directly from a mobile device or tablet.
Research shows that 50% of women visit manicure and pedicure salons every 2–3 weeks. Studies also indicate that the average time spent in a nail salon ranges from 60 to 120 minutes.
The question is: as a nail and pedicure salon owner, how can you monetize this time and generate additional income by installing advertising screens or digital menus in your salon?
The answer is simple: capture your clients’ attention with advertising‑information screens installed in your salon. LCD or LED screens that add emotion and become an integral part of your salon’s interior. Digital panels broadcast information that motivates clients to return soon, gives them extra value or “binds” them to your salon — for example, encouraging them to bring friends for services using a discount or coupon.
So, what exactly are the benefits of advertising screens placed in the windows of manicure or pedicure salons?
Bright, dynamic advertising content attracts the attention of a passerby at least three times more effectively than static signage. Information about your services, pricing or special offers, dynamically updated photo or video showcases of different manicure and pedicure designs — this content can influence mid‑term salon visits and even trigger an impulsive decision to get a service immediately. At minimum, it will encourage people to enter the salon to learn more and book the most convenient date/time with a technician. It has been shown that using dynamic Digital Signage screens in beauty or nail salons can increase client numbers by 10–15%, and if your salon is located on a busy street or intersection the figure can grow to 30%. Sandwich screens in salon windows (a “sandwich” is when one side of the screen displays content outward and the internal screen mirrors it inside the salon) double the effectiveness of Digital Signage in nail and beauty salons.
In addition to your core services, advertising screens or digital menus (as they are often called in HoReCa) can be a source of extra revenue, since perfume or skincare manufacturers may be keen to advertise their products in your salon and could allocate additional promo budgets for that purpose.
Advertising and digital signage screens placed in waiting areas are the most effective way to communicate with your target audience
A well‑designed content broadcast plan for TVs — a schedule for displaying photo or video ads, news tickers, social‑media integrations, etc. — produces the most positive effect on all your clients.
We previously wrote about using digital signage in spas and beauty salons: Digital Signage solutions vs printed media in spas and beauty salons
Broadcasting corporate or training content for staff and conducting professional development courses for your salon employees
Digital signage is not only a highly effective way to display prices and service lists for your manicure and pedicure salon. It can also be used for corporate and educational purposes. Gathering staff at a set time in one room and inviting an expert to deliver a real‑time theoretical masterclass is one of the most common (especially in Europe) methods of staff training and upskilling.
Another advantage of advertising or information screens in a nail salon is that during a manicure or pedicure clients often have ample free time and may not be able to use their mobile phones. You can use this opportunity to engage clients with useful informational broadcasts on the screen — for example, showcasing how your staff are trained.
Broadcasting promotions in a manicure or pedicure salon
Digital signage in service environments ensures maximum focus and engagement with broadcast content. You can run information about promotional offers that many clients love to use. Bright and dynamic presentation of such offers, styled in accordance with your salon’s corporate identity, will generate a stronger response — increasing both client orientation and business profitability.
Digital Signage software is a powerful tool for informing and entertaining your clients. There are many types of screens you can use as a window display or as interior fixtures. On these screens you can show dynamic content, video clips or static images, bringing any creative idea to life.
The Innovative DMC team has implemented over 500 projects of digital communication formats with target audiences during more than ten years of work in Digital Signage. The geography of projects spans Ukraine, the CIS, Europe and the UK. Most importantly, from day one the company has provided software, hardware and content development for pilot projects FREE OF CHARGE. After running pilot projects you can objectively weigh the pros and cons of Digital Signage deployment and make an informed, evidence‑based decision.
We are always happy to share our expertise in a FREE consultation on implementing digital technologies in your business model.
