COVID‑19 is not an obstacle for Retail. On the contrary, there are companies that find opportunities rather than excuses for why they still don’t use the most daring innovative solutions. It is with such companies that Innovative DMC implements the most interesting and innovative Digital Signage projects. Recently we reported on the implementation of a centralized digital‑menu management system in the “Sim23” market network. Today that chain is rapidly developing, reforming and opening new stores across Ukraine. That’s great, because projects like these trigger a domino effect. Today we will tell you about another project in the network retail segment — namely the development of networked retail in the city of Vinnytsia.
For us, it is a great honor to be a guide into the world of effective Digital Signage technologies — to share expertise, services and solutions that help retail chains reduce costs and increase profitability. This stance partly led to the start of cooperation with LLC‑NVP “ARGON” (the “GROSH” supermarket chain). It all began with a request from the network’s marketing and strategic development department to our specialists to implement a Digital Signage hardware‑software system based on the iDS Cloud platform. They also tasked us with producing high‑quality, sales‑driving content for the digital menus to be installed in the network’s updated supermarkets within tight deadlines. The use of digital signage and advertising screens is a global trend in Retail. The pace of implemented projects shows that digital menus in various sectors of Ukraine’s networked Retail are actively developing, demonstrating impressive DS ROI figures.
As a result of our cooperation, we were able to realize the planned project in a short time and successfully present it to the residents of Vinnytsia in the GROSH supermarket retail chain — and to lay a solid foundation for its scaling.
Head of Marketing at LLC‑NVP “ARGON”, Artem Nagoryansky, noted:
“The progress of digitalization is irreversible, so as part of the wave of openings and reconstructions of our stores we consider many options to create a positive customer experience by introducing various innovations. This concerns everything — from unique trade equipment to designer store finishes. Advertising communication undoubtedly plays an important role — which is why we turned to your company, Innovative DMC. We prepared a business plan and concluded that this tool not only justifies the investment but also helps reduce the ROI period. The novelty factor plays a large role in success, as does the ability to centrally manage content updates both in a single store and across a network with a large number of vertically/horizontally oriented LCD screens. It’s an unforgettable consumer experience that has a positive impact on visitors, because few expect to see this in a supermarket. As a result of the wow effect, people are more receptive to advertising communication.”
Being part of the Digital Signage community — directly participating in the digitalization process — is a great honor and pride for us. Large‑scale reconstructions and openings of new malls and infrastructure objects are planned in Vinnytsia soon. Consequently, new places will appear for creating unique points of sale, for which we are always ready to offer the best collaboration terms and share many years of expertise in implementing Digital Signage across Ukraine, the CIS and EU countries.
P.S. Glad to share insider information that soon we will tell you about two more projects implemented by our company in different Ukrainian cities. One is the implementation of a centralized system for managing audio, video and interactive content in a gas‑station network (recently we discussed the project for one of Kazakhstan’s largest gas‑station networks, “Royal Petrol”). We are also preparing material about implementing Digital Signage solutions based on the iDS CINE platform in one of the cinemas.
It is worth recalling that Innovative DMC has held leading positions in automating centralized content‑management processes in cinemas, multiplexes and the Entertainment industry in general for more than five years. More information about iDS CINE solutions is available in the Entertainment section or via this link
