The market for digital signs, advertising LED and LCD monitors, digital menus and innovative solutions in general is rapidly growing, “displacing” POS information carriers.
Digital Signage is a modern and flexible technology for managing advertising and informational content—video, images, sliders, HTML layouts, etc.—that can be adapted to any type of business. Speaking of the iDS Cloud hardware‑software suite, it is a multifunctional, cross‑platform product, flexibly configurable to solve the most complex tasks (especially for large networked businesses). The ability to make edits remotely and manage all processes simply from a mobile device or computer makes it indispensable in the world of digital advertising.
In 2021 we see new trends emerging in the digital signage industry.
It’s becoming clear that advertising will soon be built on digital technologies, driven by high‑quality, high‑resolution content.
We have prepared the main features and Digital Signage trends—“features” you’ll find interesting.
-
Touch‑screen digital signs
Today most of humanity actively uses smartphones and various gadgets, as technological innovations have become an integral part of our lives. Any information is available in a few clicks or taps. Touch‑screen solutions—let’s start with that;
Where we use touch screens: withdrawing cash at ATMs, buying plane, train or bus tickets, ordering from virtual menus, taking a queue number at service centers, paying for services via virtual terminals, etc. Modern digital signs have extended functions enabled by touch & multi‑touch screen technology. Such technologies help interact, engage and multiply communication effectiveness.
Touch‑screen technology has completely changed the perception and interaction scenarios with content
-
Cloud‑based digital advertising
Most companies now invest in cloud services rather than local, expensive server solutions.
Digital advertising creates solutions without investments in additional services: design development, editing, montage.
Cloud Digital Signage software is hosted on a cloud server, which allows remote access to fix issues, make corrections and work with the system 24/7 in real time.
-
Live content streaming
If you want to improve customer service quality with engaging videos while customers wait for orders or service, or if you want to advertise new products/services, live streaming can be the best solution.
Digital displays synchronize with databases and promptly update data, broadcasting the most relevant content.
-
Personalized content creation
Content is the “pulse” of any advertising. The success of an ad campaign depends on its quality. Installing digital signs provides the basic platform on which content will be broadcast—and it should work for you.
Most industries, from retail to finance and healthcare, use modern innovative software to implement centralized digital‑signage management projects. These systems can be integrated with third‑party services and use face recognition to identify users. That means targeted advertising will effectively reach its intended audience.
The Digital Signage solutions industry is rapidly developing, and Innovative DMC has been keeping pace with changes and innovations for nearly ten years.
A decade of experience in developing, implementing and monetizing Digital Signage solutions (LCD advertising monitors and digital menus, LED advertising screens, electronic price tags and other digital applications) across Ukraine, the CIS, Europe and the UK has given our team a solid professional foundation and a clear focus on key development aspects that yield positive results.
We are always open to new bright projects and the realization of your creative ideas!
