Digital Screens (Digital Signage) in Cinemas

[vc_row][vc_column width=”7/12″ el_class=”post-navigation”][vc_column_text]

Article navigation

[/vc_column_text][/vc_column][vc_column width=”5/12″][vc_column_text]Digital signage in cinemas can be placed in:

  • the box office area;
  • the cinema bar;
  • the lobby.

[/vc_column_text][/vc_column][/vc_row][vc_row el_id=”post-menu-1″ el_class=”post-menu-1″ css=”.vc_custom_1536306299471{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column][vc_custom_heading text=”Which digital screens to place in different parts of the cinema” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1552916627645{margin-bottom: 25px !important;}” ][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]In the lobby, yesterday’s static posters become dynamic visuals that grab attention and deliver a guaranteed WOW effect. This area turns into a powerful marketing tool that increases customer loyalty and encourages repeat visits. Large digital screens here play film trailers, music videos and advertising from the cinema’s partners.

Screens located at the box office improve customer interaction effectiveness. They influence a customer’s decision at the point of contact. And digital menu boards and digital signage in the cinema bar can raise average spend and overall profit by around 20% within just a few months.

Dynamic messages (advertising, informational and others) are five times more effective than static ones. For this reason, and many others, Digital Signage systems have already been implemented in the majority of European cinemas. Marketing analysts predict the technology’s popularity will continue to grow. The results and advantages speak for themselves.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_video link=”https://youtu.be/f0V0nqj-LwM”][vc_video link=”https://youtu.be/18E8SFrX4XU”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1549961950649{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #36a3dc !important;}” el_class=”call-action”][vc_column][ultimate_heading main_heading=”WANT TO LEARN ABOUT THE BENEFITS OF DIGITAL SIGNAGE FOR YOUR PROJECT?” main_heading_color=”#ffffff” heading_tag=”h4″ sub_heading_color=”#ffffff” main_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:700″ main_heading_style=”font-weight:700;” main_heading_font_size=”desktop:30px;” main_heading_margin=”margin-top:0px;margin-bottom:20px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:19px;” sub_heading_margin=”margin-bottom:30px;”]Contact us and get a FREE consultation for your project[/ultimate_heading][contact-form-7 id=”2406″][/vc_column][/vc_row][vc_row el_id=”post-menu-2″ el_class=”post-menu-2″ css=”.vc_custom_1536307472483{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column][vc_custom_heading text=”Digital Signage for cinema management and visitors” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1552916820040{margin-bottom: 25px !important;}” ][vc_row_inner css=”.vc_custom_1536306393037{margin-top: 20px !important;}” ][vc_column_inner width=”1/2″][vc_video link=”https://youtu.be/OCaWC5IQ3yw”][vc_video link=”https://youtu.be/7S9FWhW0820″][/vc_column_inner][vc_column_inner width=”1/2″][vc_column_text]Digital Signage solutions are convenient for cinema staff. They allow content to be managed from a single audio‑ and video‑content control center. Content can include:

  • film descriptions and trailers;
  • ticket prices;
  • availability of free and occupied seats in the auditorium;
  • advertising for upcoming premieres and current programming;
  • hall layouts and wayfinding around the cinema;
  • commercial clips;
  • and other types of content.

The technology is fully integrated with the box‑office system. Therefore, all data entry, corrections and deletions are performed remotely and very quickly — no delays, overlaps or incorrect prices.
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_column_text]Digital Signage technology is also convenient for cinema visitors. It presents listings in a new way that reliably captures audience interest. Using interactive touch kiosks, visitors can:

  • watch trailers for films they’re interested in;
  • view schedules and ticket prices;
  • see free and occupied seats in an auditorium;
  • search for and find directions to their auditorium.

[/vc_column_text][vc_row_inner][vc_column_inner width=”1/2″][vc_video link=”https://youtu.be/aC7rvTS0oi4″][/vc_column_inner][vc_column_inner width=”1/2″][vc_video link=”https://youtu.be/wM8GYWc6HmA”][/vc_column_inner][/vc_row_inner][vc_column_text]Another advantage of the system is the ability to schedule specific content to play at set times on one or all screens. Media players provide freedom to choose and connect the necessary number of screens. You decide when and which content to broadcast. Set the schedule and rules once weekly/monthly/quarterly — the system handles the rest.

You can make changes, start and stop content playback from anywhere in the world using your device. It’s most practical to entrust this to a responsible cinema employee located in the company’s central office. The system can be used in a single cinema or across a cinema chain.[/vc_column_text][/vc_column][/vc_row][vc_row el_id=”post-menu-3″ el_class=”post-menu-2″][vc_column][vc_custom_heading text=”Equipment, implementation and maintenance of digital signs and Digital Signage solutions” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1552917545091{margin-bottom: 25px !important;}” ][vc_row_inner css=”.vc_custom_1536306393037{margin-top: 20px !important;}” ][vc_column_inner width=”1/2″][vc_column_text]Fifty percent of the effectiveness of digital signs and menus used in cinemas is due to quality equipment and proper implementation by experts. Why is this important? When the image on a screen disappears or random text appears, it annoys visitors. Proper project implementation and timely technical maintenance prevent technical issues and guarantee maximum effectiveness of the Digital Signage system.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_video link=”https://youtu.be/Gq9dc4Il6RE”][/vc_column_inner][/vc_row_inner][vc_column_text]Want to learn about the specifics of implementing the technology in cinemas? Ask the specialists at Innovative DMC.[/vc_column_text][/vc_column][/vc_row][vc_row el_class=”post-menu-2″ css=”.vc_custom_1536307472483{padding-top: 40px !important;padding-bottom: 40px !important;}” ][/vc_row]