The pace of new mall construction in Kyiv is a pleasant sight. It means that Retail and Entertainment, as well as HoReCa (cafés, bars and restaurants), are actively developing — which in turn has a positive impact on the country’s economy by creating new jobs. After all, we all want places to enjoy our leisure time.
The new Retroville mall, which opened in Kyiv’s Vynohradar neighborhood, stands out for its conceptual approach and location. It is situated in a beautiful green area reserved for events and themed activities, which delights visitors and local residents alike.
Retroville is generously “stuffed” with innovative Digital Signage technologies: advertising LCD screens, LED signage, video walls and digital menus emphasize innovation and give retail owners limitless opportunities to implement centralized content‑management projects across the mall’s digital playback devices.
Among the brands represented in the food‑court zone, the Master Burger burger chain, together with the Innovative DMC team, implemented another project: a four‑monitor digital menu and an order‑status display. We described details of the implementation of MasterBurger’s first Ukrainian “record‑setting” location in a previous article.
The bright, attractive, clear, dynamic — and most importantly, appetizing — digital menu has already been highly appreciated by Retroville food‑court visitors. In the near future, Innovative DMC’s creative team will present an updated design of the digital menu that will actively attract customers and help the chain stand out from competitors.
Despite the challenging situation with COVID‑19 and the economy in general, a correct, professional approach to building a business and using modern Digital Signage technologies allows it to grow and scale successfully even in difficult conditions.
To sum up this article: “Some look for reasons, others look for opportunities.”
Using the example of Master Burger, which has scaled its restaurants in Kyiv and Prague in recent months, it’s clear that keeping up with digital technologies means moving toward success!
It is fair to note that Innovative DMC (LLC “IDMC”) has ten years of experience developing, implementing and monetizing Digital Signage technologies (digital signs, advertising monitors, digital menus, etc.) in Ukraine, the CIS and EU countries.
Our key clients and partners include chain cafés and restaurants, gas stations, cinemas, advertising agencies, stores, malls, fitness clubs, banks and more.
During this time we have implemented over 500 projects and developed a flexible, multifunctional and at the same time easy‑to‑administer system for centralized management of all types of content on various playback devices (both for a single site and for national‑scale projects).
Main company activities include:
– development of proprietary solutions: software and hardware for centralized content management;
– content production (photo and video shooting, animation, production, etc.) for GSM Mobile, Retail, HoReCa, FMCG, Entertainment and others.
– system integration, sale and installation of monitors and video walls, structured cabling systems and commissioning, as well as full technical support;
– consulting services on implementing and monetizing Digital Signage and Interactive Technologies solutions.
