Almost nine years ago in the United Kingdom the first innovative travel agency showroom, the “Thomson” Showroom, was opened — a next‑generation tour operator format that at launch became a breakthrough for entrepreneurs in the travel industry.
A travel agency equipped with a Digital Signage system, combined with “digital windows,” electronic catalogs and LCD monitors broadcasting advertising and informational content, unquestionably became a breakthrough in travel services.
Let’s imagine how an office of such a travel agency might look, fitted with digital window displays, monitors and interactive panels that broadcast themed travel videos about destinations around the world.
- High‑resolution screens are placed throughout the agency, and the Digital Signage system allows centralized management of audio, video, images, weather forecasts and travel overviews. The system is integrated with various thematic channels and social networks to engage and captivate clients with compelling content.
- Using advertising and informational screens and digital catalogs, clients can independently search for the information they need via interactive touch panels. A large video wall in the center of the hall serves as the key art object and simultaneously displays trending, seasonal and timely content.
- In the checkout area you can set up a stand with digital catalogs that clients can browse while waiting for their turn.
The idea of replacing printed publications (catalogs, brochures, banners) with digital media was the best implementation and felt like “a breath of fresh air” for the travel business.
The “Thomson” agency and the TUI Travel brand now operate 700 offices across the UK, and integration of the new digital design is expected in 100 of these shops over the next few years.
Our team of specialists at Innovative DMC will be happy to help develop such a digital concept for your travel agency. The company’s portfolio includes over 500 completed projects and thousands of activated DSGO.pro licenses across Ukraine, Europe and the UK — more than 10 years of work and numerous positive reviews from grateful clients in various industries and social projects.
Previously on our blog we wrote about fitting a nail salon: Advertising and informational Digital Signage screens in nail salons
