2020 was undoubtedly a year of radical change.
Across all spheres of life. Many businesses were shaken, while those that “stayed afloat” had to be flexible in making urgent decisions.
COVID‑19 taught us to be adaptive despite all the restrictions we face daily. Life goes on.
Companies already familiar with Digital Signage technologies continued to move forward. Despite difficulties, they adapted to customers’ daily needs by using all the advantages of digital functionality.
The feature of Digital Signage is that the operating system allows remote control of various business processes. Specifically: it lets you manage what’s displayed on digital monitors remotely.
So which trends and actions will guarantee business development in 2021?
Large LED displays remain the undisputed leader
Throughout 2020 we observed their active scaling across business niches. All this is aimed at attracting audiences and adapting them to a new digital reality. Agree that presenting an offer on a bright, dynamic screen grabs attention far better than, say, a paper leaflet.
Technology has advanced to the point where it can even measure a person’s temperature remotely and display the value on an electronic board. You’ve probably already seen these innovations as scanning frames at shopping center entrances.
Mobile devices are gaining popularity in the service sector
Integration of audience interaction systems via Digital Signage solutions is becoming increasingly popular.
First: many online purchases are now made through mobile apps.
Second: the operating system of our Digital Signage product offers full video‑media content management functionality, allowing managers to quickly and remotely change price tags, menus, and update promotion and sale information.
We wrote about the advantages of implementing such a system earlier using a successfully completed project in London as an example. The core functionality of iDS Cloud fully supports role‑based management and remote access for both content managers and business administrators.
To avoid tactile contact, mobile devices are a key resource for enabling interactions at points of sale. Now you can manage key information across your entire network using mobile devices.
Digital product catalogs, electronic price tags and menus
One popular Digital Signage trend for 2021—already becoming a key sales factor—is electronic product catalogs.
Positioning products via bright, dynamic screens attracts far more attention and interest than outdated printed advertising.
Retailers, in the context of COVID‑19, have been searching for new ways to interact with customers.
During lockdowns that restricted in‑store purchases, new solutions were developed at points of sale allowing customers to choose products from large digital catalogs and place orders online.
With these digital catalogs, shoppers can view demo versions, check sizes, colors and other specs, and enable “related products” suggestions that often increase the total basket value.
Electronic price tags and digital menus significantly ease management work since price or assortment changes can be made directly from a mobile phone—a very convenient feature in our fast‑paced world.
After each use the screen can be easily disinfected for the next customer.
The world will not be the same. It’s important to keep pace with innovations, conditions and technologies.
Our team at Innovative DMC always keeps a finger on the pulse of tech innovations.
We implement ideas of any complexity to integrate Digital Signage technologies into your business.
Contact us via the form on the site or better yet—call us directly.
