Even during the war, the number of inquiries from Ukrainian retail representatives to the company shows a clear upward trend. We see particularly active interest from networked market players selling draft beer, snacks and other treats, as well as wine supermarkets and boutiques selling alcoholic beverages (wine, beer, etc.). This activity prompted us to write this article, which aims to answer the most common questions received by Innovative DMC’s call center (Innovative DMC) +380444657710 and by e-mail: idmc@idmc.com.ua. In this regard, it is appropriate to provide you with more useful information and materials to help you understand the nuances and key advantages of implementing Digital Signage solutions, especially in chain wine shops or draft‑beer outlets. Our specialists are always happy to answer your questions and calculate the economic feasibility of switching to digital menus or advertising monitors specifically for your business model.
Our consultants can also competently answer questions such as: “Should we continue using outdated static banners, posters and other ineffective point‑of‑sale communication tools, or is it better to move to Digital Signage solutions?”
Another frequent question is:
“How much will business performance or sales increase after implementing DSGO.pro in a wine boutique and/or a store selling draft beer, wine, snacks, etc.?”
No. 1 among the many frequently asked questions is:
“What is the average investment required to implement DSGO.pro in a single store? What is the typical payback period for digital menus and advertising monitors in a draft‑beer shop or wine boutique? What ROI evaluation methods are used, and is it possible to calculate ROI for a network of more than 50 stores? How can we avoid mistakes at each stage of implementing Digital Signage solutions across a network of stores selling draft beer or alcoholic beverages?”
Let’s try to unpack these questions together. First, note that over the past few years various business sectors increasingly favor digital media because paper POS, static signs, printed price tags and classic promo structures are losing relevance due to low effectiveness. Sectors in Ukraine such as HoReCa (cafés, bars, restaurants), food & non‑food retail (stores and supermarkets) and entertainment (cinemas, bowling, etc.) are increasingly choosing innovative products and Digital Signage solutions. Judging by cases on the European market, these products are especially popular in networked retail and HoReCa franchises. Frankly, it’s worth noting that for over ten years Innovative DMC has specialized in comprehensive implementation and monetization of Digital Signage hardware‑software solutions based on its product DSGO.pro. During this time we’ve completed over 500 projects across Ukraine, the CIS, Europe, the UK and the UAE. As of May 2023, nearly six thousand licenses were installed across different businesses and sectors.
Now let’s move on to practical advice and share our TOP‑5 most effective uses for digital menus in beer shops or wine boutiques.
Solutions that will help increase profitability while reducing content‑update costs for digital menus both in a single store and across national retail networks:
- Window displays — bright screens installed in your beer‑shop or wine‑boutique window greatly increase the chance that passersby will notice your message and be tempted to enter the store.
2. Digital menus — the most effective Digital Signage tool in HoReCa and retail. You can boost a digital menu’s effectiveness by using grouped installations (a digital‑menu structure composed of two or more horizontally/vertically arranged advertising screens).
3. Interactive touch kiosks — this communication channel increases customer engagement and reduces the workload for sales consultants in wine shops. By installing an interactive kiosk with your boutique’s product catalog, visitors can independently browse the assortment and pricing. Integrating Digital Signage with your e‑commerce platform allows customers to place and pay for orders independently, without staff assistance.
4. Advertising‑information monitors — implementing this type of Digital Signage can be the most economical choice (many Innovative DMC clients choose this option at the start). The reason is simple: if your beer‑shop network is growing and new outlets open every month, offline content updates using USB sticks increasingly create problems (missed promotions, failure to remove last campaign’s special offers, failure to publish updated prices, etc.). Switch to the DSGO.pro SMART TV app and gain centralized control of the ENTIRE network without extra investment (if you already have advertising‑information screens), managing them directly from your smartphone.
5. Electronic shelf labels — over the last three years Digital Shelf Talkers have rapidly gained popularity in Retail & HoReCa. These are small LCD & LED screens integrated into shelves or showcases that display not only product prices but also attract attention with dynamic background content. Implementing such Digital Signage solutions automates centralized price updates and opens an additional monetization channel. How? If you own a network with a number of advertising‑information screens or price menus, product manufacturers will gladly pay to draw as much attention as possible to their brand or product.
The high effectiveness of Digital Signage in retail will surprise even the staunchest skeptics
To conclude, various analytics and consulting reports show that the effectiveness of Digital Signage solutions in Retail & HoReCa is at least five times higher compared to static POS. Because of the predictable ROI from replacing static POS, bright advertising monitors, digital menus, video walls, electronic price labels and centralized content‑management systems — collectively known as Digital Signage Solutions — are increasingly taking their place. The main drawback of static constructions (compared to digital menus) is the lack of ability to update information quickly (prices, promotion durations, product availability, etc.). As an additional point, the cost of producing cardboard or other materials commonly used for POS has risen significantly in recent years. But the most important negative argument is that however creative and eye‑catching a promo POS structure may be, it ultimately ends up in disposal. Using digital menus is also partly an act of social responsibility and a contribution to environmental preservation. For those skeptical about the investment required for Digital Signage, we can say that the average payback period for digital advertising monitors based on our implemented retail and HoReCa projects ranges from 9 to 20 months.
P.S. In this article we listed only five of the most significant benefits you can gain by switching to our hardware‑software Digital Signage product based on the DSGO.PRO platform — this is only the “tip of the iceberg.” For all other advantages, you can always get a FREE consultation from our specialists at +380444657710 or idmc@idmc.com.ua.
