On the eve of the New Year holidays we’re all in a “magical mood.” We decorate our homes and offices with bright ornaments, creating the most festive atmosphere possible. But what do Digital Signage, digital menus or a centralized content‑management system have to do with this? The answer is simple.
Over the past ten to fifteen years pyrotechnics have become more accessible. Amateur and professional fireworks, as well as pyrotechnic shows, are now an integral part of every celebration: birthdays, weddings, New Year, corporate events and more.
A bit of history about the dawn of fireworks. The “recipe” for spectacular lights was brought to Europe by the Italian traveler Marco Polo as early as the 13th century. Credit must be given to the inventor of such bright displays. At that time fireworks and salutes were a luxury, but everything in life changes quickly and becomes “digitalized.” We continue with digital advertising signs, advertising monitors and centralized audio/video content‑management systems (including content creation).
At the end of summer we received a very unconventional and at the same time interesting request from the owner of the Feeriya fireworks retail chain. The owner’s comment at our first working meeting: “Our project must be explosive, bright and attractive in both the literal and figurative sense. Everything must have a WOW effect!” After a series of meetings and discussions about the upcoming project, we began implementation taking all the client’s wishes into account.
The project was divided into several stages:
1. Selection and ordering of the optimal model of advertising screens. Since a limited budget was an important constraint for implementing digital menus across the Feeriya retail chain, we decided to implement the project using commercial LG 43UT640S TVs. Operating mode 16/7, monitor brightness 300 nits, screen resolution 3840×2160 px, acceptable bezel thickness 13 mm, and a 24‑month warranty. Together these arguments were enough to approve this model.
2. The ability to combine content to create a WOW effect using our company’s Digital Signage hardware‑software solution. For nearly ten years this feature, among many others, has allowed us to maintain a leading position in implementing projects and deploying digital signs across various business segments — from networked HoReCa cafes and restaurants to major retail chains and advertising agencies.
3. One of the most important components of such projects is content. The bulk of the project implementation time was spent developing content: selecting effects, adapting corporate style and fonts, and creating animations.
4. Installation was carried out in Kyiv and Odesa by specialists from Innovative DMC, and in Dnipro with the involvement of a local integrator. Selection and installation of mounting elements, monitors, structured cabling and commissioning were completed in the shortest possible time and at the highest level.
In implementing the project we followed the Client’s vision and wishes exclusively, as we wanted to convey the brightest emotions created by fireworks, their assortment and the mix of display variations for each unique celebration.
We proposed a concept for a “corner” installation 3×1 + 3×1 with a resolution of 11520×1080 px in Kyiv, which presents the company’s product and service assortment as vividly and dynamically as possible, creating a sense of real experience. We decided to connect the highly flexible, multifunctional and easy‑to‑administer DSGO.pro management system.
To date we have equipped three stores with digital monitors; each store was fitted with six LCD advertising screens, creating a spectacular atmosphere for customers and staff alike.
We recently prepared and launched festive New Year content, which you can see during a personal visit to the store.
Admit it — fireworks are always a perfect solution for creating unforgettable emotions!
Feeriya is a versatile company; their services and products include:
- A wide range of pyrotechnic products;
- Various festive installations with musical accompaniment;
- Accessories for creating a festive atmosphere;
- Souvenir products;
- Inflatable balloon compositions.
We are sincerely glad to have met Feeriya — our collaboration has just begun and will continue in the near future. We wish the company spectacular expansion of their network and look forward to new bright meetings.
