Every business strives to capture and retain its market share using various strategies and technologies. In recent years classic POS or printed media have been losing relevance, while companies actively adopt and transition to Digital Signage solutions.
Digital technologies are replacing posters and banners in the form of: digital menus in restaurants and fast‑food outlets, LCD advertising‑information monitors in stores and shopping centers, video walls in metro stations, airports or railway stations, digital signs in banks, hospitals and educational institutions, and electronic price tags in Retail and HoReCa. The list goes on, but representatives of all these sectors aim to optimize costs and increase business profitability.
Our practice at Innovative DMC, in both network and individual projects, shows that marketing and/or strategic development departments often initiate centralized audio, video and interactive content‑management system projects using DSGO.pro. Typically these departments are the innovators who, relying on retail research, demonstrate sales uplifts of 10–20% in BEFORE and AFTER comparisons following Digital Signage implementation.
The value of the DSGO.pro software‑hardware solution lies in its functionality: flexible configuration of content‑publication scenarios, integration with third‑party databases, inventory management (availability notification) and maintaining up‑to‑date stock information. This is just the “tip of the iceberg” in the list of benefits when implementing Digital Signage in networked Retail.
Recently, installations using checkout‑area monitors have grown rapidly across networked Retail, HoReCa and gas stations.
Digital screens installed at checkout play a significant role in overall revenue generation. Brands that advertise their products on these screens — which are displayed directly in front of potential buyers — pay you a percentage of sales for specific SKUs.
This mutually beneficial cooperation is implemented via compact LCD displays mounted at the checkout and a centralized audio, video and interactive content‑management system whose functionality includes remote content control.
Attention‑grabbing content shown to customers waiting in line can be edited and updated remotely in a few clicks from a mobile device, PC or tablet. This capability lets you stay in front of your customers’ minds, remain flexible and relevant at any time. Agree — it’s not only convenient but profitable.
Obviously, using checkout monitors in a supermarket is just one tool for increasing profitability, while advertising screens throughout the sales area “follow” the customer from entry to exit.
A comprehensive approach produces successful results, since you should not expect that customers will leave the checkout after seeing an ad and immediately go searching for the product.
The goal is to make customers think about these products during their future visits, which typically occur 3–6 times a month.
Most consumer‑goods brands spend large sums on traditional promotion channels (TV, radio, etc.), where the buyer is far from the point of sale or decision. Checkout digital monitors, meanwhile, are an excellent tool for communicating with and influencing potential buyers at the point of purchase.
It’s important to note another useful function for retailers: inventory management. How can this be implemented through Digital Signage?
The answer is simple. Retailers use our web platform to manage which products are featured at the checkout. When they make changes, our system notifies senior store managers, who monitor stock levels. The system also automatically keeps inventory records, helping stores maintain up‑to‑date product availability.
Our successful project portfolio includes many well‑known brands across Ukraine and Europe.
For example, one of our recent projects in Ukraine is: Implementation of Digital Signage solutions in the LotOK retail chain
Our team has extensive practical and theoretical experience implementing projects of any complexity.
We provide online consultations for existing and potential clients, answering all questions related to implementing and monetizing Digital Signage solutions.
