You can talk at length about the importance of entrance design. Better yet, let’s immediately present a clear, structured example of how it works and outline the key functional principles of a Digital Signage system (digital displays, advertising monitors, video walls, interactive technologies, etc.).
Why is it important to use centralized content‑management systems for entrance design and beyond?
Attracting attention
The entire entrance design is first and foremost an instrument for attracting visitors’ attention. What attracts attention best is a bright, dynamic image on an LED monitor that broadcasts relevant information.
For example: promotional offers, discounts on goods and services, sales, new arrivals and other marketing solutions.
Advertising placement
The entrance area can be used to place ads for individual brands featured in the retail space. This is an excellent additional platform to focus customer attention. Marketing research shows that professionally designed entrance areas significantly increase the number of transactions and the average check. We have discussed variations in retail entrance design earlier on our blog: 11 UNIQUE WAYS TO IMPLEMENT DIGITAL SIGNAGE TECHNOLOGIES IN RETAIL AND BEYOND;
Building your business reputation and image
People prefer places where they get “a new dose of emotions,” pleasant bonuses and easy navigation between departments. All this can be achieved by implementing Digital Signage solutions such as navigation signs, bright digital LED monitors, electronic shelf labels and digital menus.
Besides, a Digital Signage system offers full remote management. This means the responsible specialist, usually a marketing employee, can remotely—from a smartphone, tablet or laptop—make changes to what’s displayed at the entrance, update prices or edit the menu panel.
All software allows this to be done in a few clicks remotely. This capability and the flexible functionality of Digital Signage solutions make them indispensable today.
Note that our company Innovative DMC has ten years of experience in developing, implementing and monetizing Digital Signage solutions (LCD advertising monitors and digital menus, LED advertising screens, electronic shelf labels and other digital applications) across Ukraine, the CIS, Europe and the UK.
We are open to meeting business representatives who want to see dynamic growth in their field and keep pace with the digital technologies that shape the future.
