COMFY, a leading electronics retailer in Ukraine, is at the forefront of innovation, constantly improving the in‑store customer experience. To maintain its market leadership, the company actively integrates advanced technologies into its business processes. Comfy has been operating for 20 years and the chain now includes 110 stores across Ukraine. In 2024 the company recorded a record revenue — last year Comfy exceeded $1 billion in annual sales for the first time since its founding.
Comfy refreshed its flagship store format
In 2019 Innovative DMC and COMFY began cooperating to modernize the retailer’s digital communications across its stores. The primary objective was to deploy a centralized content‑management system that would provide reliable and efficient control over digital screens, increasing customer engagement and promotional effectiveness. Implementing DSGO.pro across COMFY stores has already proven valuable in enhancing customer engagement, optimizing operations and supporting business growth. With further expansion planned in major cities, the project represents a strategic step toward the future of digital retail in Ukraine. Despite external challenges, COMFY remains committed to technological progress, market leadership and social responsibility, setting an industry benchmark.
Project overview and implementation
Deploying DSGO.pro allowed COMFY to unite more than 50 digital screens across Ukraine into a single centrally managed system. The first deployment took place in Lavina Mall shopping center in Kyiv, laying the foundation for a broader expansion strategy. According to the roadmap, the project will be scaled to key regions, including Lviv, Vinnytsia and Dnipro among others.
“Digitalization and improving the in‑store customer experience are priorities of the format update” — Natalia Kutuzova, Chief Operating Officer
Key goals of the digital signage implementation
Centralized content management — unifying all digital displays in stores under a single control center for real‑time updates and consistency across locations.
Enhanced customer experience — delivering dynamic content, interactive promotions and real‑time product information to boost engagement.
Sales optimization — using data‑driven content strategies to influence purchase decisions and increase cross‑sell opportunities.
Operational efficiency — eliminating manual updates and optimizing content distribution, reducing costs associated with printed materials or promotional structures that require frequent refreshes.
Cost reduction — hardware based on DSGO media players enabled Comfy to significantly lower the investment required to deploy Digital Signage solutions.
Market competitiveness and strategic growth
COMFY’s drive to maintain leadership in the consumer‑electronics retail market motivates its investments in digital transformation. Integrating DSGO.pro aligns with the company’s broader business strategy, enabling it to outpace competitors through digital innovation.
Analysis of leading electronics retailers in Ukraine shows a growing trend toward automation and digitalization of customer interactions. COMFY’s proactive approach places it at the forefront of this evolution, ensuring competitiveness in an increasingly technology‑driven retail landscape and customer experience.
Challenges and external factors
Despite the ongoing war in Ukraine, which has significantly affected retail operations and supply chains, COMFY continues to expand and innovate. The company has also actively participated in humanitarian efforts, allocating millions in financial aid to support volunteer projects, purchase vehicles, drones, generators and other critical equipment for defense efforts and assistance.
Conclusion
Implementing DSGO.pro across the COMFY store network has already proven its value in improving customer engagement, optimizing operations and supporting business growth. With further expansion planned in major cities, the project represents a strategic move toward the future of digital retail in Ukraine. Despite external challenges, COMFY remains committed to technological progress, market leadership and social responsibility, setting a standard for the industry.
