Unique in concept and assortment, the “Sim23” retail convenience store chain is successfully capturing the market, opening new stores across Ukraine’s regions. At the heart of the new concept are process automation, promotion of self‑service and, as always, the use of advanced technologies. In the “Sim23” concept (Clever Stores LLC) one can sense the format of the world’s largest convenience retail chain — 7‑Eleven, which we recently covered in a separate article.
A distinguishing feature of this neighborhood store chain is its assortment and genuinely attractive “hot” offers. The positioning emphasizes naturalness and freshness of products, snacks and freshly prepared drinks — often tied to very appealing promotions.
For example: Buy 1 get 1 on the entire coffee range. Enjoy one yourself and treat a friend.
What makes “Sim23” special?
Their carefully thought‑out product presentation and service concept focus on what the customer needs. It’s convenient to have a store nearby where you can buy essential groceries and grab a fresh hot bun with aromatic coffee — and all at attractive promotions.
It’s worth noting that window displays, merchandising and store design resemble modern European grocery retail formats. A dynamic digital menu, bright and appealing content, a range of genuinely useful offers combined with WOW effects like playing synchronized clips across multiple monitors — all this and more you’ll find in the new “Sim23” stores. According to company leadership, this is how a modern neighborhood store should look. Everything is stylish and meticulously crafted by professionals to deliver a positive customer experience.
The drive to use advanced solutions for automating centralized management of audio, video and interactive content across a large network led Clever Stores LLC to partner with Innovative DMC (IDMC LLC). We proposed a convenient and functional remote content‑management system and successfully implemented it in several stores as an informative digital menu. The network standard became a group of digital menus at the checkout area comprising five 43″ monitors. The new digital menu board fit harmoniously into the store design and received positive feedback from visitors. Besides improving product presentation and special offers, integrating the iDS Cloud system allows full automation of price updates — critically important for a customer‑oriented retail network with ambitions to scale. If technical integration between the accounting system and the Digital Signage solution is not available, IDMC LLC offers clients the use of HTML layouts for digital menus to enable fast/online price (information) updates directly from the content‑management system. The built‑in content editor is an additional bonus for those who choose Innovative DMC solutions. Using the embedded content editor, designers or content managers at Clever Stores LLC can create custom display templates for each promotional campaign, clearly addressing the positioning goals of a particular offer or promotion:
It’s fair to highlight the flexible scheduling capabilities for content publishing and promotional campaign planning using the “deferred publishing” function. This includes scheduling promotions for a week, a month or a year while preserving playlist versions. And this is just the “tip of the iceberg” of the Innovative DMC content‑management system’s capabilities.
Today the “Sim23” network successfully operates in six Ukrainian cities.
Innovative DMC wishes the management and staff of Clever Stores every success in scaling the “Sim23” chain. We are always open to discussing the most challenging tasks and implementing interesting projects based on iDS Cloud. We are ready to provide prompt and quality technical support for effective implementation or monetization of all Digital Signage features.
Thank you for your trust and cooperation.
