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- Digital signage at ORLEN service stations in Poland
- More about digital signage at ORLEN service stations in Poland
[/vc_column_text][/vc_column][vc_column width=”2/3″][vc_column_text]Poland’s largest oil refining company, ORLEN, has earned a reputation as one of the most modern and innovative in Europe. This recognition comes from a new format of service station complexes featuring unique interiors and cutting‑edge solutions that enhance service quality. One of the key tools is digital signage (Digital Signage).
According to deputy editor of the respected publication Wiadomosci Handlowe, Łukasz Stępniak: «The new ORLEN service station format is so interesting that McDonald’s should watch out for competition.» What makes this format special?[/vc_column_text][/vc_column][/vc_row][vc_row el_id=”post-menu-1″ el_class=”post-menu-1″ css=”.vc_custom_1536306299471{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column][vc_custom_heading text=”Digital signage at ORLEN service stations in Poland” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes” css=”.vc_custom_1545809406611{margin-bottom: 25px !important;}” ][vc_row_inner][vc_column_inner width=”3/4″][vc_column_text]Digital Signage solutions have been incorporated into the Orlen Drive concept and fit the service station format perfectly. Although the pilot period is planned for two years, the company’s management is confident in the effectiveness of these innovations. How successful the Orlen Drive format will be will be determined by a detailed analysis of the results. After that, a decision will be made on further development and rollout of digital signage and menu projects across highway and urban stations.
Confidence in positive outcomes is driven by the initial customer reaction to Digital Signage: the WOW effect, interest, increased loyalty to the company and a desire to repeat the unique experience. Customers are ready for innovation, and top management is ready to implement it across the network. Both sides are interested in fast and efficient service and reduced waiting time without loss of quality.
The first Orlen Drive service complex opened on the S8 expressway near Wrocław, at a travelers’ rest area.
The unique station offers drivers and passengers the ability to:
- fuel their vehicle directly;
- order food and drinks;
- pay for services without leaving the car.
[/vc_column_text][/vc_column_inner][vc_column_inner width=”3/4″][vc_single_image image=”2867″ img_size=”full” alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1536307210914{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #36a3dc !important;}” el_class=”call-action”][vc_column][ultimate_heading main_heading=”WANT TO LEARN ABOUT THE BENEFITS OF DIGITAL SIGNAGE FOR YOUR PROJECT?” main_heading_color=”#ffffff” heading_tag=”h4″ sub_heading_color=”#ffffff” main_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:700″ main_heading_style=”font-weight:700;” main_heading_font_size=”desktop:30px;” main_heading_margin=”margin-top:0px;margin-bottom:20px;” sub_heading_font_family=”font_family:Roboto|font_call:Roboto|variant:300″ sub_heading_style=”font-weight:300;” sub_heading_font_size=”desktop:19px;” sub_heading_margin=”margin-bottom:30px;”]Contact us and get a FREE consultation for your project[/ultimate_heading][contact-form-7 id=”2406″][/vc_column][/vc_row][vc_row el_id=”post-menu-2″ el_class=”post-menu-2″ css=”.vc_custom_1536307472483{padding-top: 40px !important;padding-bottom: 40px !important;}” ][vc_column][vc_row_inner css=”.vc_custom_1536306393037{margin-top: 20px !important;}” ][vc_column_inner width=”3/4″][vc_single_image image=”2868″ img_size=”full” alignment=”center”][/vc_column_inner][vc_column_inner width=”3/4″][vc_column_text]The station has two lanes: one for vehicle owners to fuel their cars and one for restaurant customers. This separation allows serving customers in no more than 210 seconds. Inside the complex, touch kiosks are provided for self‑service.
The Digital Signage system enables you to:
- organize the queue and number customers;
- reduce service time;
- increase shopping convenience;
- boost sales of special offers.
PKN ORLEN Vice‑President Patrycja Klarecka says: «Our company strives for innovation, modernity and customer satisfaction. Above all, customers value speed of service. They don’t want to get out of the car and lose a single minute. And if they do get out, everything must be as fast, high‑quality and comfortable as possible. The Orlen Drive format is unique — there’s nothing like it in Europe yet.»
Digital signage is not a luxury but a necessity in conditions of competition and high customer expectations. Installing monitors and automating the management of audio and video content will bring PKN ORLEN closer to its goals, including:
- opening quick‑service restaurants at service stations;
- expanding the retail network;
- reformatting toward comprehensive customer service;
- increasing profitability.
Working with Digital Signage technology and analyzing global deployment experience, we can confidently say that Poland’s market leader in oil refining is on the right path.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]
