You’ve probably heard the saying: “The more you invest in your development, the more opportunities you get.” If you look closely, many companies operate on this principle. First we analyze, invest and implement—and then we receive feedback.
In the HoReCa segment it is necessary to constantly introduce effective ways to engage guests. One such way is to offer clients interesting interactive solutions.
Most restaurants, cafes and fast‑food outlets are actively switching to digital solutions in the form of digital menus by installing LED screens or LCD digital menus. Moving to digital media in the restaurant business is an inevitability for modern HoReCa.
Guests at your venues will always pay extra attention to a “delicious,” bright and dynamic menu where the establishment’s assortment, price range and other important decision‑making information are clearly visible.
Static citylights, printed materials and illuminated signs are becoming a thing of the past, opening a new stage in the development of successful restaurants using the Digital menu board.
Digital Signage technologies and interactive consumer engagement scenarios at the point of decision are actively developing worldwide, and Ukraine is no exception.
Restaurant owners have begun exploring digital menu capabilities and implementing Digital Signage solutions in their businesses. Clearly, switching to digital menus reduces costs, increases profitability and automates the process of updating information (prices, assortment, special offers, etc.) in real time. Implementing Digital Signage is especially relevant in the large network segment of the restaurant business, where real‑time updates of information are a critical business element. This enables you to scale and strengthen your business position and stand out from competitors.
What advantages will installing a digital menu give you?
Service that helps you stand out from others will undoubtedly give you a competitive edge. By using Digital Signage hardware‑software solutions based on the DSGO platform from Innovative DMC, you will get a complete system for managing the digital menu and broadcasting audio, video and interactive advertising‑informational messages on digital playback devices. Implementing the DSGO system will allow you to control content on digital screens from a mobile phone, tablet or computer from anywhere in the world in just a few clicks.
Sounds impressive?
Yes — the world of digital technologies is rapidly expanding its capabilities, and thanks to our expertise we are always happy to help turn your ideas into reality.
Digital menu software offers the ability to generate a QR code and upload it as a media file or banner. With two options available, you can either add the QR code into the existing menu design or dedicate a full screen to display your QR‑code banner.
For customers it’s even easier. All they need to do is scan the QR code on the screen using their mobile phones or tablets to view the fully updated restaurant menu on their devices.
A few benefits of QR‑code digital menus in a restaurant:
Benefit #1: Customers can view the establishment’s assortment and prices using their smartphones
We’ve all experienced situations in popular restaurants, local cafes or food courts where we can’t quickly find menu information because of long queues to the cashier or server. Agree—pushing through a crowd to get to the menu is no fun.
That’s why owners of such venues should show maximum care for their customers and create comfortable conditions for placing orders—namely, digital menus with a QR code for viewing on a smartphone.
Benefit #2: Attract new customers with your service
According to statistics, venues with exclusive interactive menus experience significantly higher visitor traffic. People aged 25 to 37 are among the most active visitors to various establishments. This generation prefers fast, convenient service and embraces technological novelties, so they’ll gladly appreciate the digital solutions implemented in your restaurant/cafe to enhance service quality.
As a result, installing a digital menu will attract new paying customers to your business and accordingly increase profits. Our portfolio already includes many restaurants and cafes; one of them was featured in our blog Project for implementing a digital menu and remote content‑management Digital Signage system at STOP PIZZA pizzeria, Lavina Mall, Kyiv
Benefit #3: Build a loyal, personalized customer base
Globally known brands and restaurant chains treat customer loyalty with great care. By implementing Digital Signage solutions in your venue or network, you gain a tool to influence customers toward the most profitable offers—boosting profitability while reducing costs for updating prices and assortments.
Undoubtedly, the product is the most important thing in a restaurant. The venue’s interior and exterior also matter. But even more important is customers’ comfort and satisfaction with service. So pay attention to all innovations whose functionality is important for business growth.
To get professional advice on implementing and adapting digital solutions for your business, you can submit an application on our website or call the numbers listed.
We look forward to working with you!
