How often do you evaluate the internal communication tools you use to interact with your company’s employees?
If you still rely on traditional internal communication channels — notebooks, posters, brochures, etc. — consider how effective those tools are in the 21st century. The Digital era has arrived, which means traditional communication channels have become outdated and inefficient. It’s time to update them and use modern professional tools such as digital displays and Digital Signage solutions.
What are digital displays or Digital Signage Software & Digital Signage Hardware?
Digital displays involve using LCD or LED screens in the workplace to deliver various information to employees — within a single department or branch, as well as across large, distributed holdings. Whether it’s an office, a retail chain, a factory, a production site or a warehouse — wherever you have screens, you can send important information, reminders, updates and much more. Implementing corporate television using Digital Signage solutions allows companies not only to improve internal communication quality but also to increase workforce productivity.
This dynamic and simple format for engaging with the team makes it easy to capture employees’ and visitors’ attention for extended periods while remaining unobtrusive.
Of course, Digital Signage should not be the only communication method within an organization, but it provides an effective and universal channel to reach employees. When implemented correctly, corporate digital displays integrate easily into existing communication systems and do not demand much time from content creators.
We have compiled the main features and benefits of digital displays for internal communications:
– Ease of use and cost‑effective implementation.
To implement digital displays you need three key components:
- An LCD or LED panel to serve as the display surface for static or dynamic information;
- Hardware — a media player;
- Software — a content‑management system (CMS) such as DSGO.pro.
Business case: corporate television deployed by Ukraine’s leading logistics provider “Nova Poshta”
“Nova Poshta” has been operating in the express‑delivery market since 2001. A recognized market leader that ensures convenient delivery for every customer — to a branch, parcel locker or directly to an address. The company enables thousands of entrepreneurs to create and grow businesses not only in Ukraine but abroad as well.
Innovations are naturally driven by market leaders — how could it be otherwise? In our view, the most striking case is the rollout of corporate television across seventy branches. The project aimed to deploy an advertising‑information system with centralized administration, monitoring and the ability to individualize schedules and content for each branch.
The implementation of Digital Signage solutions in Nova Poshta branches resulted in corporate television and provided management with a modern, flexible tool for engaging visitors. Although the system was initially planned as an image‑and‑information channel, advertiser interest has been so high that today 90% of the content is advertising. Investments paid back within six months. For the sake of accuracy, it should be noted that the Nova Poshta corporate television project is NOT a project of our company; the ROI figures cited were taken from open sources.
Our team has over ten years of experience implementing end‑to‑end Digital Signage hardware‑software solutions in sectors such as Retail, HoReCa, Entertainment, Pharmacy, Healthcare and more.
During design and planning stages for Digital Signage projects, our specialists provide professional consultations to avoid mistakes and optimize budgets. We select the most suitable equipment for the project, choose monitor or digital‑menu mounts, perform cabling and commissioning works, and, if necessary, provide comprehensive technical support and post‑project maintenance. A full suite of professional services and solutions from Innovative DMC.
From day one our company has offered a FREE “pilot project” service. This means that for testing and verifying reliability or functional suitability we PROVIDE the necessary Digital Signage software and hardware COMPLETELY FREE so you can be 100% confident in your choice of a centralized audio, video and interactive content‑management system.
Optimization
Implementing DSGO.pro solves many tasks related to remote content management on TV screens, video walls or any other digital playback devices. Deploying corporate television based on Digital Signage allows you to show content to employees who may be remote from the main office or working in a different department/branch.
For example, their workplace might be a warehouse, packaging, logistics, etc. You will be able to stay connected with them through digital content synchronization.
Efficiency
One screen broadcasts information to a large audience simultaneously, with content repeatedly played so messages are hard to miss. To increase effectiveness, use DSGO’s “template editor” to split the screen into multiple zones and publish tailored content for each area.
Example: a screen in your office lobby is used for corporate television. Using the template editor, an office or content manager can create a “birthday greeting” template for an employee today (or schedule it for any day of the year). Place the employee’s photo in one‑third of the screen with a congratulatory text. In the remaining two‑thirds, standard news or promotional‑entertainment video will play. A separate widget area can display weather, exchange rates, traffic updates for specific city districts, etc.
Non‑intrusive
Screens can be placed in high‑traffic areas such as canteens, break rooms and lobbies where staff will absorb information passively yet retain what they see.
Analytics and engagement
Digital Signage functionality enables tracking audience interaction and engagement statistics (for example, total views or viewer reactions) and allows broadcasting content not only to TV panels but also to interactive screens.
Previously on the blog we covered: Case studies on the benefits of Digital Signage
Information broadcast options may include:
- News and announcements. Broadcasting news on a digital panel achieves broad reach and attention so that all employees stay informed about the latest company developments.
- Event announcements and reports. Event previews with short descriptions, instructions, a QR code and links will drive higher staff engagement than email invitations. You can also show photo and video reports from past events to encourage colleagues to share impressions.
- Analytical data. Corporate TV can inform staff company‑wide or department‑specific about financial results: which team met sales targets and which needs to make more effort to earn a quarterly bonus — a kind of motivational competition.
- Addresses from management. Corporate TV lets you unobtrusively broadcast text and video messages from leadership, increasing employee trust and understanding of corporate vision.
- Video materials and live streams. You can broadcast events and leadership presentations live or recorded for all employees.
- Information screens can display monitoring and relevant KPIs. Digital LED or LCD panels are ideal for broadcasting metrics, presentations or key company analytics. A unified Digital Signage platform lets you fully automate updates of various information from different databases in real time.
- Important alerts. Notifications about alarms, which are especially relevant now during martial law.
- Corporate culture development. You can broadcast the company’s history, corporate values, key quotes and more. These materials help employees clearly understand how to work within the company.
- Motivational materials. Quotes, speech videos and anything that can motivate employees to work harder.
- Greetings for special guests. Create unique welcome messages for important visitors such as executives or investors. This creates a ceremonial atmosphere and looks professional.
- Announcements for special occasions and holidays. Create a special atmosphere for notable days — for example, a corporate celebration or a national holiday. Our company has a decade of experience designing, implementing and monetizing Digital Signage solutions of varying complexity. DSGO.pro software automates all processes related to centralized content management on LCD advertising monitors and digital menus, LED advertising screens, electronic shelf labels and other digital playback devices.
We are open to new bright projects! Contact us: idmc@idmc.com.ua or +380444657710
